Meghan Markle Poses with Twin and Daughter Lili in Fresh Instagram Snapshot
Meghan Markle's highly anticipated lifestyle brand, As Ever, officially debuted on April 2, 2025, showcasing a collection of eight products that reflect her passion for cooking, crafting, gardening, and hosting. The brand, which continues the spirit of her former blog, The Tig, offers accessible and timeless essentials for homemaking, including raspberry spread, herbal lemon ginger tea, and shortbread cookie mix with flower sprinkles.
The brand's expansion into the alcoholic beverage market was unveiled on July 1, 2025, with the launch of a Napa Valley rosé wine. This significant launch date coincides with what would have been Princess Diana’s 64th birthday, and the day Meghan and Harry first connected in 2016. The rosé, described as a bespoke blend with soft notes of stone fruit and gentle minerality, is available for $30 per bottle, with sets of three, half cases, and full cases also available.
Meghan Markle has expressed her intentions to expand the wine line further, including a Méthode Champenoise Napa Valley sparkling wine and additional varietals in the near future. This strategic growth signifies broader ambitions to grow As Ever’s offerings in lifestyle and wine.
In a heartwarming photograph shared on her new Instagram account, Meghan is seen holding her daughter, Lili, while Archie hugs her leg. The image showcases Lili wearing a straw hat similar to the one Meghan often wears, hinting at the brand's inclusion of such items. Meghan has expressed her joy in being able to create a multigenerational story that includes her daughter and potentially forms part of her daughter's legacy.
As Ever's expansion doesn't stop at lifestyle and wine. Meghan's second podcast, Confessions of a Female Founder, is set to launch in early April, and her Netflix series, With Love, Meghan, has been renewed for a second season. Though Meghan's husband is not mentioned to be part of these new projects, he is included in the multigenerational story she is creating.
As Ever is a lifestyle brand rooted in Meghan’s personal interests and family values, thoughtfully expanding into new categories like wine, podcasting, and television production. The brand's debut and future plans reflect Meghan's ongoing commitment to championing the rights of girls and women.
- Meghan Markle's lifestyle brand, As Ever, ventures into the world of entertainment, announcing the upcoming launch of her second podcast, titled Confessions of a Female Founder.
- The brand extends its influence into the realm of art, as Meghan Markle's Netflix series, With Love, Meghan, is renewed for a second season.
- The brand's foray into the culture of art and entertainment also includes a multigenerational perspective, with Meghan's daughter, Lili, seen wearing a straw hat reminiscent of her mother's signature style.
- Continuing its expansion into style and lifestyle, As Ever is set to debut a Méthode Champenoise Napa Valley sparkling wine, joining the rosé already available in their wine collection.
- Beyond lifestyle and entertainment, the brand showcases its deep commitment to societal issues, with Meghan's ongoing efforts to advocate for the rights of girls and women.
