Meghan Markle Joins the Summer Delights with the Introduction of Rose Popsicles
Meghan Markle's As Ever Rosé Continues to Impress
Meghan Markle, the Duchess of Sussex, is making waves in the world of wine with her brand, As Ever. The Napa Valley-based winery launched its rosé in 2023, and the initial 2023 vintage quickly sold out. The success continued with the 2024 vintage, selling 10,000 bottles within the first 10 minutes of launch [1][2].
The wine, described as crisp with stone fruit notes, gentle minerality, and a lasting finish, has drawn comparisons to French Provençal rosés. Each bottle retails at $30, but is only available in multi-bottle packs [1].
To promote the wine, Meghan shared a behind-the-scenes video on Instagram featuring rosé popsicles made from As Ever rosé. The video, part of the promotional activity around the restock and launch of the new 2024 vintage, showcases the lifestyle aspect of the brand [3].
Netflix, a passive partner in the As Ever product range, is also linked to Meghan's wider creative ventures. Negotiations for extending or renewing this partnership are ongoing, as the current deal expires in September [3]. Additionally, a second season of Meghan's Netflix show "With Love, Meghan" is scheduled to premiere this fall, underlining her continued collaboration with Netflix [3].
Meghan celebrated her 44th birthday this week with a private party, where she was seen carrying rose popsicles. The group dined at Funke, a new pasta restaurant in Beverly Hills from Chef Evan Funke [4]. Meghan also restocked other As Ever products such as jams, flower sprinkles, and crepe baking mix, which promptly sold out again [4].
Rachel King, a news writer at Town & Country, has covered Meghan's latest ventures. Before joining Town & Country, Rachel spent nearly a decade as an editor at Fortune. Her work covering travel and lifestyle has appeared in Forbes, Observer, Robb Report, Cruise Critic, and Cool Hunting, among others [5].
References:
- Meghan Markle's As Ever Rosé Wine Sells Out in Minutes
- Meghan Markle's As Ever Rosé Wine: Everything You Need to Know
- Meghan Markle's As Ever Rosé Wine and Netflix Partnership: What's Next?
- Meghan Markle Celebrates 44th Birthday with Private Party and Rose Popsicles
- Rachel King, Town & Country News Writer
- Meghan Markle's stylish approach to promoting her As Ever rosé, featuring rosé popsicles in an Instagram video, showcases the brand's lifestyle influences.
- The success of Meghan Markle's As Ever rosé, compared to French Provençal rosés, has made pop-culture headlines and is a significant contribution to her growing influence in lifestyle and entertainment circles.
- The sold-out 2024 vintage of Meghan Markle's As Ever rosé and the popularity of her other products demonstrate a strong interest in her lifestyle and brand among society's elite, including celebrities.
- Rachel King, accomplished editor and news writer at Town & Country Magazine, covers the latest ventures of Meghan Markle, including the launch and success of her As Ever rosé, with in-depth analysis of its impact on the wine industry and pop-culture.
- In addition to her work covering travel, art, and entertainment for numerous prestigious publications, Rachel King's latest focus on Meghan Markle and her ventures highlights her role as a key figure in chronicling the life and lifestyle of the Duchess of Sussex and her celeb-status within pop-culture.
