Media Company XL Secures Content from SSG: Superfeed Deal Finalized
Lighting Up the Sports World: SSG's Superfeed taking center stage with XL Media
Hey there! Get ready to hear some exciting news about the sports world, coming straight from the fingers of Spotlight Sports Group (SSG), a globe-trotting powerhouse in sports tech, media, and content! They've recently struck a deal with fellow media giant, XL Media. Buckle up, because this partnership is set to torch the horizon!
SSG's Superfeed Powers Up XL Media
SSG is firing up XL Media with their top-tier horseracing content, fueled by the mighty Superfeed engine! This Content King will integrate a marvelous selection of races from some of the most prestigious events hosted in the UK and Ireland, initially. But hey, who says the deal can't grow to include racing content from all corners of the globe? Thanks to Superfeed, expanding their territory is as easy as pie!
Under this agreement, the content will be delivered in the form of a specially designed widget, later followed by a full API integration on the XL Media platforms. Yes, you heard it right! Every domain will get a taste of the content-powder-keg!
At over 80 languages supported, Superfeed guarantees XL Media the chance to reach out to each and every market they aspire to conquer. No barriers, no restrictions - just boundless opportunities!
Powered by robust and reliable racing data that analyzes more than 60,000 races each year, Superfeed is an ironclad content buffet for XL Media.
A Harmonious Duo
XL Media's Director of Commercial Partnerships, Darren Hale, couldn't hide his excitement for the collaboration. He praised SSG for their industry-leading content and data, confident this expertise would bring substantial value to XL Media's audience during the bustling Cheltenham Festival.
Meanwhile, Daniel Smith, Head of UK and Ireland B2B Sales at SSG, echoed Hale's enthusiasm. He was thrilled to be joining forces with XL Media, expressing pride that a titan of the affiliate world has opted to trust SSG's Superfeed content engine. He looked forward to using their racing content to enhance user engagement and grow a loyal customer base.
Back in 2023, Superfeed received an upgrade, boasting an enhanced delivery of richer content from an extensive array of markets and sports leagues.
So there you have it! SSG's Superfeed and XL Media - a match made in sports tech heaven! Get ready to see these two giants rock the digital world with their collaborative prowess and blazing-hot content! Stay tuned for more updates!
- The Superfeed engine from Spotlight Sports Group (SSG) is powering up XL Media with top-tier horseracing content, aiming to eventually include racing content from all corners of the globe.
- Under this agreement, the content will be delivered in the form of a specially-designed widget, followed by a full API integration on the XL Media platforms, reaching over 80 languages supported.
- XL Media's Director of Commercial Partnerships, Darren Hale, praised SSG's industry-leading content and data, confident it would bring value to XL Media's audience during events like the Cheltenham Festival.
- SSG's Head of UK and Ireland B2B Sales, Daniel Smith, expressed pride that a titan of the affiliate world, XL Media, has opted to trust SSG's Superfeed content engine, looking forward to enhancing user engagement and growing a loyal customer base.
Back in 2023, Superfeed received an upgrade, boasting an enhanced delivery of richer content from an extensive array of markets and sports leagues.
