Media company HBA enters into collaboration with Genius Sports
In the exciting world of horse racing, a new player has entered the scene. Crown Jewels Racing Fantasy (CJRFantasy), a free-to-play horse racing fantasy game, has been introduced by HBA Media and Genius Sports. This innovative platform promises to revolutionise the way fans engage with and deepen their knowledge of the sport.
CJRFantasy offers a unique blend of strategy and excitement, allowing players to predict the outcome of featured races such as the Juddmont International. Players can select the first three finishers and designate a "captain" for each race, adding a strategic depth that goes beyond simple winner-take-all formats.
One of the standout features of CJRFantasy is its integration with major horse racing events. This means that players get to experience an immersive, real or simulated, elite race environment. Furthermore, the competitive elements of the game are designed to enhance enjoyment for horse racing enthusiasts, providing an interactive platform for fans to compete with peers and engage with top races.
Powered by Genius Sports, CJRFantasy joins a lineup of interactive sports fantasy platforms, including those for the NFL, FIFA, and MLB. The game will also have on-air promotions during international horse racing broadcasts.
As of late August 2025, CJRFantasy is live and accessible to players. However, specific details about rewards, scoring mechanics, social features, or technological platforms are not yet available.
In summary, CJRFantasy offers a cost-free, strategic fantasy horse racing experience based on a real or simulated race context, emphasising player selection skills for top finishing horses and a captain role. It aims to unify the global horse racing calendar, providing an exciting opportunity for fans to engage with the sport like never before.