Media beer advertising met with Senate disapproval
In a recent development, Senators in Kazakhstan have proposed an amendment to a bill on information issues in Almaty, aiming to ban beer advertising in the media. The proposed amendment, introduced by Senator Aigul Kapbarova, seeks to protect Kazakhstani citizens, including children, from beer products.
The bill, if passed, would introduce an authorized body in the field of information access. It would expand the list of information that state bodies must post on their websites. However, the specific amendments made to the bill on information issues in Almaty have not been detailed.
Interestingly, this proposal comes at a time when beer production in Kazakhstan has increased by 11% last year, despite a complete ban on advertising. The reasons behind the Senators' decision to propose a ban, despite the increased production rates, are not clear from the available information.
However, it is worth noting that similar regulatory actions worldwide are often motivated by public health concerns and attempts to reduce alcohol consumption or harmful drinking behaviors, irrespective of production increases. Such proposals may reflect a priority on public welfare and reducing the harmful impacts of alcohol over the interests of producers or market growth.
It is unclear at this stage whether there has been any opposition or support for the proposed amendment. Following discussions, the bill was sent back to the Mazhilis, the lower house of parliament in Kazakhstan, for further consideration.
It is also worth mentioning that previously, Mazhilis members had suggested allowing advertising of Kazakhstan-produced beer trademarks and names. However, the current status of these suggestions in the Mazhilis is not clear.
For more detailed information about the specifics of this proposal and its progress, it is recommended to consult official legislative records or reputable news sources focused on Kazakhstan’s recent policy discussions.
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