Fun Times with Martins Lasmanis, CEO of Media 24, as He Dishes on Sports Betting Affiliates
Media 24 CEO, Martins Lasmanis, opens up in an exclusive interview with SIGMA Affiliate.
Have you ever wanted to hang with a guy who's in the know when it comes to sports betting affiliates? Well, buckle up, because we're sitting down with none other than Martins Lasmanis, CEO of Media 24, to dive headfirst into the wild world of iGaming. With over a decade of experience under his belt, this dude knows his stuff!
From Zero to Hero
So, how did Martins shape Media 24's strategies? By combining an honest vision, a big ol' dose of determination, and a whole lot of hands-on experience. With almost eight years in iGaming under his belt (yeah, he's been around the block a few times), this cat has learned what it takes to make a company like Media 24 thrive.
The Media 24 Magic
What sets Media 24 apart from other sports betting affiliates you ask? Fast as lightning growth! In just under three years, this little team has ballooned into a full-blown powerhouse, boasting over 60 websites, around 40 employees, and 300 partners. Their secret sauce? Speed and agility, baby! They focus on zipping through their operations to get their websites up and runnin', all while maintaining that classic "less polish, more speed" balance.
Content and SEO:winning Perfection
With a network spanning over 60 sports betting websites, managing content and SEO across the board can be a total nightmare. But fear not! Media 24 has a talented team of content managers, editors, and writers hard at work, updating the sites daily to churn out prime content that actually provides value for the reader. And they don't rely on agencies to do it, either. Instead, they bring on local experts for each market they operate in, folks who genuinely understand the sports betting vertical and know a thing or two about crafting engaging, relevant content.
Data-Driven Decisions
Data, data, data! That's what drives Media 24 in their mission to drive organic traffic and grow their market presence. But, as Martins points out, you can't always rely solely on data. Sometimes, you gotta trust your gut instinct. While data can help point you in the right direction, it's essential to remember that it doesn't always tell the full story, especially when crossing borders.
Conquering the World, One GEO at a Time
Media 24's strategy for global domination is as simple as it is effective: establish a presence in every market with intense sports betting penetration, and water the most promising markets. Sounds like a solid plan to us! By focusing their efforts on the markets that deliver the best results, they've been able to make smart investments in content, backlinks, and marketing, and engage with more local partners, all to help them scale quickly and strategically.
Balancing Act
When it comes to finding the sweet spot between technical SEO requirements and user-friendly content, Martins and the Media 24 team are always up for a challenge. They're working on becoming more user-centric, aiming to create helpful, enjoyable content that's optimized for both search engines and readers. It's a never-ending debate between SEO pros and content creators, but they're making it work.
The Perfect Partner
When it comes to selecting iGaming partners to work with at Media 24, Martins has two key factors in mind: long-term relationships and absolute transparency with data. They're all about that revenue share life, with confidence in the quality of their traffic. If a potential partner hesitates to share their metrics, it's a huge red flag for Martins and his team.
A Changing Landscape
SEO in the iGaming industry has been fairly consistent over the past 15 years, with the focus always being on providing quality, relevant content to the user. However, the game has changed with the development of AI. Google is increasingly struggling to determine whether the content is written by a human or AI. That's why Media 24 is moving towards using real sports betting experts to create their content.
In the future, we can expect AI to continue shaping the industry, with affiliates needing to pay attention to optimizing their content for AI search results. We'll also see a trend towards affiliates building better products, as the new generation of players demands faster and more accurate information. The process of placing bets or finding the best operator for a wager will need to be streamlined, with a single click or voice command becoming the norm.
Building Trust and Beyond
Trust and relationship-building are crucial for success in the iGaming industry, especially when working with global partners. For Martins and Media 24, it's all about transparency and openness, both in their partnerships and their own operations. They pride themselves on being open when it comes to sharing data and communicating, ensuring their partners know they can rely on them in the long run.
So there you have it! A dive into the mind of a sports betting affiliate all-star, Martins Lasmanis, and a glimpse into the future of this wild, ever-evolving industry. Stay tuned for updates on Media 24's continued growth and their continued dominance of the sports betting affiliate game!
- In crafting their strategies, Martins Lasmanis of Media 24 combines an honest vision, determination, and hands-on experience, having learned what it takes to create a successful sports betting affiliate over almost eight years in iGaming.
- Media 24 stands out among sports betting affiliates due to its rapid growth; in just under three years, the company has expanded to over 60 websites, around 40 employees, and 300 partners, focusing on speed and agility to maintain a balance between less polish and more speed.
- As part of their strategy, Media 24 concentrates on building trust and long-term relationships with partners, emphasizing transparency with data and collaborating with local experts to create engaging, relevant content for their worldwide network of sports betting websites.
