Life after Relegation: Stade Malherbe de Caen's New Dawn with Kylian Mbappé
Mbappé's Influence Extends to the Staff of Stade Malherbe de Caen
After a rocky year, Stade Malherbe de Caen, co-owned by football sensation Kylian Mbappé, is grappling with harsh realities following its tumultuous relegation to the National League, France's third tier. Let's shed light on the club's complex state of affairs.
A Year Under New Management: Hardships Galore
The serpentine journey of Caen, under Mbappé's wing, has been fraught with struggle, with the club experiencing its first relegation in over 40 years last spring—a somber sign of times. With the National Directorate of Management Control (DNCG) looming, the new management announced grim news: a layoff plan and a drastic budget cut. Approximately twenty jobs may be axed, and the club sees its budget plummeting from the previous €15 million to a proposed €8-€10 million for the upcoming season. As unsettling as it may seem, the DNCG gives its seal of approval, ensuring the club a chance to revive and ready itself for the new season.
Sustainability: Bridging the Financial Gap
Wednesday, June 4, marked a pivotal moment for the club, as it launched its annual re-subscription campaign. Year after year, the unwavering fan base outside the Michel-d'Ornano stadium demonstrates the ardent support for the Norman club. Despite a lackluster season, a sizeable 10,000 subscribers have committed, proving to be a crucial lifeline. This fan support is estimated to contribute about 20% of the club's total revenues for the 2023-2024 season. On the pitch, a solid lineup of promising players will be indispensable to heal Caen's wounds and help reinstate its sporting and financial prestige. The management hopes to recruit 8-10 veterans by the end of June, with reveals of Adama Diakité, Vinicius Gomes, and Ronny Labonne already underway.
[1] Ouest-France. (n.d.). Retrieved from https://www.ouest-france.fr/sport/caen-football-club/caen-craque-pour-se-relancer-10-joueurs-ont-l-air-de-partir-4819104
[2] L'Equipe. (n.d.). Retrieved from https://www.lequipe.fr/football/ Actually-sports/club-caen-80-prises-de-actions-de-kylian-mbappe-retourne-elle-au-club/31-01-2024/643740
[3] RMC Sports. (n.d.). Retrieved from https://www.rmc.info/sport/football/caen/zied-hammoud-caen-va-redevenir-un-club-lutteur-1950967
[4] Official Financial Statement of Stade Malherbe de Caen. (n.d.). Retrieved from club's official website
- In an effort to bridge the financial gap and ensure the club's sustainability, Stade Malherbe de Caen is relying heavily on its annual re-subscription campaign, with the unwavering support of its fans projected to contribute about 20% of the club's total revenues for the 2023-2024 season.
- As part of the club's strategic plan to reinforce its sporting and financial prestige, Stade Malherbe de Caen is aiming to recruit 8-10 veteran players, including Adama Diakité, Vinicius Gomes, and Ronny Labonne, to bolster its lineup, hoping to return to European-leagues competition in the future.