Mattel consolidates film and television divisions, establishing Mattel Studios.

Mattel consolidates its film and television divisions into Mattel Studios, a unified entity responsible for creating captivating content based on iconic toy franchises such as Barbie, Hot Wheels, and Masters of the Universe. Robbie Brenner oversees the venture, with the objective of producing...

, and ASMedia

2025 June 7 . 8:43 AM

1 min read

Mattel consolidates its film and television divisions into a single entity named Mattel Studios.... — Mattel consolidates its film and television divisions into a single entity named Mattel Studios. The objective is to create captivating content based on iconic toys such as Barbie, Hot Wheels, and Masters of the Universe. Overseen by Robbie Brenner, this fresh studio intends to provide premium entertainment that connects with viewers worldwide.

Mattel consolidates film and television divisions, establishing Mattel Studios.

🔵 Breaking Mattel! 🔵

That's right! The legendary toy company, Mattel, is shaking things up BIG TIME! They're merging their film and television units to create a whopping new venture called Mattel Studios. The goal? To churn out killer entertainment featuring their iconic brands and build upon the success of recent projects like the 'Barbie' film.

The merger of Mattel's film and television units signifies a significant stride in media business, marking the birth of Mattel Studios. This new venture plans to create a blend of news, movies-and-tv, advertising, and entertainment, with a focus on leveraging Mattel's iconic brands for engaging content. The venture's ambitious goal is to compete and flourish in the entertainment industry, following the success of recent projects like the 'Barbie' film.