Matched Icelandic authors swiftly garnering popularity on the dating app Tinder
Rewritten Article:
Y'know, I never expected Forlagið Publishing to be peddling their Christmas books on a dating app. But guess what, we struck gold there, mate! Egill Oern Johannsson, the man behind Forlagið, spilled the beans about their success during a chat with his marketing advisor.
Turns out, Forlagið isn't just flogging their books in newspapers, on websites, and the vintage Christmas sale flyers. Nope, they're also promoting their wares on the trendy dating app, Tinder.
Johannsson shared, "We advertise globally on the web, using Google ads scattered across various websites and mobile apps. One such app is the dating juggernaut, Tinder." Intriguingly, while users were swiping right for love, they were also encountering Forlagið's book ads.
"Can you believe it?" said Johannsson, "The Tinder advertising success rate is ten times greater than we anticipated. I'm talking about user engagement here, not just clicks."
Aging Romantics, the Key Demographic
"So you could say that Forlagið Publishing was a sensation on Tinder. Digging deeper into the results, we discovered that the most popular authors on the app were Arnaldur Indridason and Kristin Eiriksdottir. I'm not sure what to make of that, seeing as I've never dipped my toes into Tinder waters," Johannsson confessed.
Interestingly, the older crowd showed the most interest in these books. Johannsson elaborated, "Surprisingly, the users aged 65 and above showed the highest interest in our ads. I'm guessing the older generation in Iceland has a thing for books this Christmas."
He wrapped up by expressing his satisfaction with this holiday season's sales and his delight at this surprising new platform. "I reckon this bustling interest in books bolsters the claim that Icelanders are bookworms, particularly during the festive season. The Icelandic Research Center for Shopping and Leisure also reported yesterday that books and board games topped the list of most popular Christmas gifts this year."
- Forlagið Publishing was surprised by the success of their advertising strategy on Tinder, a dating app, as it resulted in a ten times higher engagement rate than anticipated.
- Interestingly, the age group that showed the most interest in Forlagið's book ads on Tinder were users aged 65 and above.
- Egill Oern Johannsson, the head of Forlagið, shared that authors Arnaldur Indridason and Kristin Eiriksdottir were the most popular among users on the app.
- Johannsson also mentioned that Forlagið isn't just promoting their books in traditional ways like newspapers, websites, and flyers, but they've also ventured into advertising on social-media platforms like Tinder for entertainment purposes.
