März Munich’s Bold Rebrand: From Knitwear to Lifestyle Icon
Louis Bezner, who took the helm at März Munich, brings deep roots in the textile industry. His family has long been involved in the sector, and he previously worked in Germany before leading the company. Now, he wants to reposition the brand as culturally relevant and desirable.
The strategy includes expanding into new international markets to reduce reliance on Germany. At the same time, the company will grow its women’s collection, increasing its share from 20% to 50%. The goal is to modernize März Munich and establish it as a contemporary lifestyle brand.
Bezner’s vision focuses on building a strong brand identity. By broadening its product range and targeting younger audiences, the company hopes to secure its future in a changing market.
The changes mark a significant shift for März Munich as it moves beyond traditional knitwear. With a focus on lifestyle branding and international growth, the company aims to adapt to new consumer demands. The success of the plan will depend on its ability to appeal to a broader, younger audience.
