Marvel logo modification by designer provokes fan backlash
A new redesign of the iconic Marvel logo has sparked a heated debate among fans, with many expressing strong negative opinions about the change. The redesign, led by designer Allan Peters and his animation partner Nur Amirov, aimed to add storytelling and a distinctive brand mark to the logo, but the result has been largely divisive and controversial.
Peters, who is known for showing no fear in redesigning established designs, attempted to "fix" the Marvel logo by introducing a more graphic, angled design that incorporates an 'M' motif inspired by comic book pages. However, this change has been criticized for straying far from the simple and bold design that has long defined Marvel's identity.
The redesigned logo maintains the bold look of the brand's wordmark, but features an 'M' motif that mimics the pages of a book. Some users felt the redesigned logo had too much going on and lacked charm, while others compared it to a generic SAT Prep company or a 90s construction business. One user even drew a comparison to the Metro logo and Gmail icon.
Despite the backlash, Peters and Amirov aimed to improve scalability with their redesign. However, the public reaction tends to view the redesign as a controversial and unwelcome change to a beloved brand mark. Social media responses showed engagement with thousands of likes on Peters' posts showcasing the redesign animation, but also included many critical comments reflecting divided opinions about altering such an established logo.
Redesigning any fan favorite design is always a risk, as demonstrated by Jaguar's divisive rebrand. Despite the controversy, it remains to be seen whether the new Marvel logo will become a beloved part of the brand's identity or if it will be replaced in the future.
For daily design news, reviews, how-tos, and more, be sure to sign up for the Creative Bloq Newsletter.
[1] [Link to article about the Marvel logo redesign] [2] [Link to article about social media reactions to the Marvel logo redesign] [3] [Link to article about the controversy surrounding the Marvel logo redesign] [4] [Link to article about Jaguar's rebrand] [5] [Link to article about the most disastrous rebrands]
- Designer Allan Peters, known for his audacious approach, aimed to be creative with the Marvel logo design by introducing a graphic, angled design with an 'M' motif inspired by comic book pages.
- The redesigned Marvel logo, led by Peters and his animation partner Nur Amirov, features an 'M' motif that mimics the pages of a book, maintaining the brand's bold look, but receiving mixed reception from fans.
- The public response to the Marvel logo redesign has been largely divisive, with critics arguing that it strays too far from the simple and bold design that has long defined Marvel's identity.
- Social media reactions show engagement with the redesign animation, but also include many critical comments reflecting divided opinions about altering such an established logo.
- The controversy surrounding the new Marvel logo redesign similar to Jaguar's divisive rebrand, prompts the question of whether the new design will eventually become a beloved part of Marvel's branding identity or be replaced in the future.
- In the world of entertainment, where art meets business, redesigning fan favorite designs such as movies and TV logos, logos of brands like social media companies, or even car manufactures like Jaguar can be a daring move that often leads to controversial results.
