Maruti's SUV Twin Matchup: Detailed Pricing Analysis for Victoris and Grand Vitara
Maruti Suzuki's New Offerings: Grand Vitara and Victoria's Secret
Maruti Suzuki, a leading automobile manufacturer in India, has introduced two new models – the Grand Vitara and the Victoria's Secret – that are carving out a niche for themselves in the market.
The Grand Vitara, priced at ₹11.42 lakh for the base Sigma manual mild-hybrid, offers a mix of features, comfort, and technology without skimping on options. The dual-tone and top-of-the-line hybrid versions of the Grand Vitara cost more than ₹20 lakh, appealing to buyers who are looking for refinement and a mature badge. The Alpha and Alpha(O) variants of the Grand Vitara are priced between ₹16.72 lakh and ₹18.54 lakh, while the top trims may cost more but cater to those who want a touch of sophistication.
On the other hand, the Maruti Suzuki Victoria's Secret is priced at ₹10.50 lakh for the base LXi manual. The VXi manual of the Victoria's Secret costs ₹11.80 lakh, while the VXi automatic costs ₹13.36 lakh. The ZXi trims of the Victoria's Secret are priced between ₹13.57 lakh and ₹15.64 lakh, depending on transmission. The ZXi+ (O) AWD of the Victoria's Secret is priced at ₹19.21 lakh, while the strong-hybrid variants start at ₹16.37 lakh for the VXi trim and can reach ₹19.98 lakh for the fully-loaded ZXi+ (O) hybrid.
The Maruti-Suzuki models Alto K10 and S Presso come closest in price, following recent GST-driven price reductions that enhance affordability across different segments. Maruti Suzuki's pricing strategy involves adjusting prices after tax revisions to offer reasonable prices for every buyer segment, aiming to expand market reach, especially in smaller towns and rural areas where price is a major barrier.
The Grand Vitara caters to buyers who want a blend of features, comfort, and tech without missing out on options. It is attracting affluent customers who value understated sophistication over an exhaustive feature list. The Victoria's Secret, on the other hand, is appealing to buyers who are willing to spend extra for a full-featured SUV experience. The strong-hybrid variants of the Victoria's Secret signal an aspirational positioning, while the Delta and Zeta trims are priced between ₹12.72 lakh and ₹15.72 lakh, depending on transmission.
The highest level of comfort, kit, and AWD capability in the Victoria's Secret is found in the ZXi+ AWD, priced at ₹18.64 lakh. In the Grand Vitara, the Alpha Plus Opt hybrid CVT dual-tone costs ₹20.68 lakh. The ZXi(O) variants of the Victoria's Secret are priced slightly higher than the ZXi trims, and the Maruti Suzuki Grand Vitara pricing details were not provided in the given text.
In conclusion, Maruti Suzuki's new offerings, the Grand Vitara and the Victoria's Secret, are providing a range of options for buyers across different segments. Whether you're looking for a sleek, understated SUV or a feature-rich vehicle, Maruti Suzuki has something for everyone.
