Mars and Instamart expand Paw Protecc program to Hyderabad and Chennai, offering protection for homeless pets during monsoon season hardships.
In a significant move to protect India's homeless pets, the PAW PROTECC initiative has expanded to the cities of Hyderabad and Chennai. This initiative, a joint venture between Mars Petcare India and Instamart, aims to provide mobile shelters for community dogs and cats during harsh weather, particularly during the monsoon season.
According to the Mars' State of Pet Homelessness Report in 2023, India has one of the largest populations of homeless pets in the world, with over 69 million homeless pets. The PAW PROTECC initiative, which originally rolled out in Delhi, Mumbai, and Bangalore, is now offering respite to these animals in Hyderabad and Chennai, as well as in other parts of the country.
The total number of mobile shelters deployed across India has now crossed 700. However, the exact number of shelters allocated specifically to Hyderabad and Chennai has not been detailed in the available sources.
These shelters, installed in partnership with NGOs such as Friendicoes SECA, Blue Cross of Hyderabad, and Madras Animal Rescue Society, offer safe, dry, and shaded resting places to reduce the risk of illness and injury faced by homeless pets. The shelters are placed in high-need areas with large homeless pet populations and limited access to natural cover.
The initiative has already been recognized for its practical design and visible impact, with winter shelters also deployed to protect homeless pets during the cold season across northern cities. Notable supporters include Amala Akkineni, actor, animal welfare advocate, and founder of Blue Cross of Hyderabad.
The press release about the PAW PROTECC initiative was sourced from Newsvoir and published by PTI. However, it's important to note that the publication of the press release does not imply editorial responsibility by PTI.
During the monsoon season, homeless pets in India are at risk of illness, injury, and neglect due to heavy rain, flooding, and a lack of dry resting spaces. The PAW PROTECC initiative seeks to address these challenges and provide a much-needed solution for India's homeless pets.
- In addition to providing help during the monsoon season, the PAW PROTECC initiative will also deploy winter shelters to protect homeless pets in northern cities from harsh weather conditions.
- Amala Akkineni, an actor, animal welfare advocate, and founder of Blue Cross of Hyderabad, has recognized the practical design and visible impact of the PAW PROTECC initiative.
- Beyond Hyderabad and Chennai, the PAW PROTECC initiative, a joint venture between Mars Petcare India and Instamart, is extending its services to other parts of the country with large homeless pet populations.
- The PAW PROTECC initiative's partnership with NGOs like Friendicoes SECA, Blue Cross of Hyderabad, and Madras Animal Rescue Society ensures that the mobile shelters provide safe, dry, and shaded resting places for homeless pets.
- The increasing number of mobile shelters deployed across India, now over 700, represents a significant step forward in addressing the challenges faced by homeless pets in India, particularly during extreme weather conditions.
- As the use of social media continues to grow, promotion of initiatives like PAW PROTECC helps bring awareness to essential environmental-science issues, such as climate-change and its effects on India's homeless pets and the environment as a whole.
