Marjarine Industry Projected for a USD 5.0 Billion Surge by 2034
The global margarine market, valued at USD 23.58 billion in 2025, is projected to grow to USD 26.36 billion by 2030, according to various sources. This growth is driven by a variety of factors, including evolving consumer health awareness, industrial food innovation, and a shift towards sustainable and plant-based options.
BRF Global has joined the fray, expanding its margarine portfolio in Latin America with low-trans-fat and cholesterol-free options. Meanwhile, Cargill has launched a new line of margarine products using fully sustainable palm oil and coconut oil blends. These moves reflect the growing consumer demand for better-for-you products.
The commercial segment commands a significant 60.5% share in the By Application category, which includes bakery and food service demand. This segment is further boosted by the popularity of soft margarine, which commands a 34.8% share in the market. Soft margarine's ease of spreading makes it a favourite choice for both commercial and household use.
Bulk packaging caters to the needs of commercial applications, providing an efficient solution for industrial food processing. Supermarkets and hypermarkets account for 44.1% of margarine sales across major regions, thanks to their product variety and accessibility.
The margarine market is also witnessing a shift towards liquid margarines, which offer advantages such as stable industrial bakery performance and suitability for low-saturated-fat recipes without functionality loss. This supports their growing demand in industrial food processing.
Asia-Pacific is the fastest-growing region, with a CAGR of 6.55%, due to rising frozen bakery production, expanding middle-class consumption, urbanization, and increasing processed food demand. South America shows growth potential, particularly in countries like Brazil and Argentina, enhancing palm oil derivative usage in food processing.
The Middle East & Africa region is also expanding, driven by population growth, economic development, and an increasing preference for sustainable products. Key players are investing in production capacity within Africa.
Plant-based margarine holds a 78.3% share, fueled by demand for vegan and sustainable options. Notable players in this segment include China Mengniu Dairy Company Limited, which has entered the plant-based spread market with margarine-like products fortified with vitamins, targeting health-conscious Chinese consumers.
Associated British Foods PLC (Primark Foods) is focusing on sustainable margarine production by reducing palm oil usage and launching plant-based options. Bunge Limited has also partnered with food manufacturers to develop non-GMO and sustainable margarine solutions.
In 2024, the plant-based segment dominated the By Source category, while the soft segment led the By Type category. The Global Margarine Market is expected to reach USD 5.0 billion by 2034, up from USD 3.8 billion in 2024, with a CAGR of 2.8% from 2025 to 2034. North America holds a 41.8% share, valued at USD 1.5 billion in 2024.
In conclusion, the global margarine market is evolving to meet consumer demands for healthier, sustainable, and plant-based options. Key players are investing in research and development to create products that cater to these needs while maintaining the stability, shelf life, and performance that commercial kitchens require.
Despite the considerable growth and expansion in the global margarine market, it appears that sports-related activities could benefit from increased attention. With healthier options like low-trans-fat and cholesterol-free margarines becoming more accessible, athletes could reap the benefits of improved dietary choices.
Considering the market's shift towards plant-based products, plant-based margarines could potentially be utilized as recovery food for athletes, providing essential nutrients post-workout. The reduced saturated fats and increased emphasis on sustainability could align perfectly with the active lifestyle and environmental concerns of modern athletes.
