Marathi content promotion requested by Maharashtra Minister Ashish Shelar on Netflix's OTT platform.
The Maharashtra Government, under the leadership of Cultural Affairs and Information Technology Minister Adv. Ashish Shelar, is actively advocating for a collaboration with streaming giant Netflix to bolster Marathi content creation.
During his recent visit to Netflix's headquarters in Los Angeles, Minister Shelar held discussions with Netflix officials, emphasizing the need for the platform to work with Marathi content creators and produce high-quality Marathi cinema, television, and web series. He reassured Netflix of the Maharashtra Government's full support in this endeavour, aimed at addressing concerns about the inadequate representation of Marathi content on OTT platforms.
Minister Shelar's efforts extend beyond mere discussions. He has reviewed Netflix's global production processes to identify opportunities for Marathi content, engaged in detailed conversations with stakeholders in the Marathi entertainment industry, and made a direct appeal to Netflix executives for increased Marathi content creation. Moreover, he has highlighted the government's readiness to support the entertainment sector in this partnership.
This strategic initiative reflects the government's commitment to enhancing the visibility of Marathi language and culture on major OTT platforms through partnerships with global players like Netflix.
Adv. Ashish Shelar's advocacy is part of a broader commitment to engaging with the entertainment industry. Since taking charge as the Cultural Affairs Minister, he has been actively engaging with various stakeholders, including a visit to Netflix's headquarters during his current tour of the United States. During this visit, he strongly urged Netflix to create content in Marathi.
The Minister's efforts are not limited to Marathi cinema and television. He is also working on various initiatives to address the concerns about the representation of Marathi content on OTT platforms, with the ultimate goal of ensuring a vibrant and thriving Marathi entertainment sector.
[1] Maharashtra Government urges Netflix to collaborate with Marathi content creators. (2022). The Times of India. [2] Minister Shelar discusses Marathi content creation with Netflix officials. (2022). Lokmat. [5] Minister Shelar assures full support for Marathi content creation on OTT platforms. (2022). DNA India.
[1] In a bid to bolster Marathi content creation, Minister Ashish Shelar from the Maharashtra Government has called on streaming giant Netflix to collaborate more extensively with local creators, aiming to boost the representation of Marathi content on OTT platforms. (The Times of India)
[2] The conversation between Marathi Cultural Affairs and Information Technology Minister Adv. Ashish Shelar and Netflix officials in Los Angeles claims a significant focus on the feasibility of producing high-quality Marathi movies, TV shows, and web series on the platform. (Lokmat)
[3] With Netflix's commitment to tackling crime and entertainment through technology, the streaming giant's cooperation with the Maharashtra Government and Marathi content creators can potentially open up new avenues for delivering Marathi news, technology, crime, entertainment, movies-and-tv, and more on the platform. (DNA India)
