Malaysian and Singaporean consumers can now experience Shede Spirits' Baijiu festival, introducing this traditional Chinese spirit to a wider audience.
Shede Aged Baijiu Festival Shines in Malaysia
The Shede Aged Baijiu Festival in Malaysia recently marked a significant milestone in promoting Chinese baijiu culture on a global scale. Held on August 3, the event served as a cultural bridge, fostering regional integration and boosting baijiu's international presence [1].
The festival, a continuation of the successful Singapore edition, was graced by distinguished guests including Guo Guangchang, Chairman of Fosun International, Pu Jizhou, Chairman of Shede Spirits, and Lee Thai Hung, Deputy Director-General of Tourism Malaysia [1]. Representatives from Malaysian business circles, distributors, media, and collectors and aficionados of aged baijiu were also in attendance [1].
Shede Spirits, the issuer of this announcement, reaffirmed its commitment to propelling baijiu and Chinese culture onto the world stage by hosting the festival [1]. The event aimed to promote Chinese baijiu culture on a global stage, elevating its recognition and appreciation beyond China’s borders [1].
The charity auction at the festival raised funds for Universiti Tunku Abdul Rahman to support the advancement of Chinese education and academic development in Malaysia [1]. This philanthropic endeavour aligns with Shede Spirits' mission to foster cultural exchange and understanding.
Lee Thai Hung, Deputy Director-General of Tourism Malaysia, lauded Shede Spirits for its efforts in fostering China-Malaysia cultural exchange and charitable initiatives [1]. He praised the company for its role in advancing cultural ties between the two countries and its contribution to Malaysia’s vision of integrating culture and tourism.
Shede Spirits products are now available in 40 countries and regions worldwide, a testament to its global reach and the growing popularity of baijiu [1]. The company's efforts to promote Chinese baijiu culture are not only strengthening international partnerships but also contributing to the economic and diplomatic relations between China and Malaysia.
In conclusion, the Shede Aged Baijiu Festival acts as a strategic platform to empower baijiu as a global cultural icon, promoting its unique aroma and heritage while strengthening international partnerships. The event not only celebrates Chinese tradition but also serves as a bridge for cultural exchange and integration in Southeast Asia.
[1] Based on provided bullet points. The issuer is responsible for the content of this announcement.
The Shede Aged Baijiu Festival, a notable event in Malaysia, aimed to promote Chinese baijiu culture globally. By hosting this event, Shede Spirits is propelling Chinese culture and its signature spirit, baijiu, onto the world stage.
