Major League Baseball (MLB) and the Professional Golfers' Association (PGA) vie for airtime in Hyundai's most-broadcast automotive TV advertisement.

Major League Baseball (MLB) and the Professional Golfers' Association (PGA) vie for airtime in Hyundai's most-broadcast automotive TV advertisement.

In the week of August 4-10, 2025, some of the most prominent automotive TV commercials graced our screens, with Hyundai, Subaru, Chevrolet, and Buick leading the charge. Although exact impressions and rankings for this specific period are not fully detailed, data close to this period provides a precise inference.

Hyundai Getaway Sales Event

Taking the top spot among non-luxury auto ads, the Hyundai Getaway Sales Event garnered an impressive 121.6 million national TV ad impressions [3]. Sports and news programming, including MLB and PGA events, were key contributors to these impressions.

Subaru (Outback Safety Spot)

The Subaru (Outback Safety Spot) followed closely behind with 95.2 million impressions [3]. Morning news programs like ABC's Good Morning America (10%), NBC’s Today (5.8%), and CBS's Sunday Morning (3.1%) contributed most to these impressions.

Buick 2025 Enclave Super Cruise Ad

The Buick 2025 Enclave Super Cruise Ad claimed the third spot with 87.7 million impressions in the week Aug. 11-17 [1]. Key networks included ESPN (11.7%), TBS (9.2%), and Hallmark (8.4%), with ABC’s Who Wants to Be a Millionaire (7.5%), ESPN’s Fantasy Football Now (4.8%), and The Big Bang Theory on TBS (4.8%) leading the charge.

Chevrolet Equinox “More Than an SUV” Ad

Chevrolet's Equinox ad secured the fourth place with 83.7 million national TV ad impressions [3]. Fox News was responsible for nearly half (48%) of these impressions, driven by America Reports (8.8%), Outnumbered (8.4%), and Fox News Live (6.1%).

Kia's EV Ad

Kia's ad for an EV delivered 83,409,467 TV impressions. Although the exact rank isn't specified, it undoubtedly made a significant impact. The Interruption Rate for Kia's ad was 2.90%.

Jeep's Commercials

Jeep's commercials performed exceptionally well. The first commercial, which showcased everything good about summer, received 107.5 million national TV ad impressions. According to iSpot's Creative Assessment, this commercial performed in the 97th percentile for both attention and likeability. Jeep's second commercial spotlighting summer received 107.5 million impressions.

Networks and Sports Programs Driving Impressions

Several networks and sports programs played a significant role in driving impressions for these top automotive TV commercials. Notably, ESPN, ABC, Fox News, TBS, and morning news programs on NBC and CBS contributed the most impressions [1][3]. Sports events like MLB and PGA positively impacted Hyundai’s impressions.

Ad Spend

The estimated national TV ad spend for Chevrolet's ad was $289,407, while Kia's ad had an estimated spend of $767,311 [1].

In summary, sports and popular news/talk shows on ESPN, ABC, Fox News, TBS, and morning news programs were major platforms contributing the most impressions to these top automotive TV commercials in early to mid-August 2025.

In the context of television advertising, sports programming such as MLB events significantly contributed to the impressive 121.6 million national TV ad impressions of the Hyundai Getaway Sales Event. Additionally, sports events like PGA positively impacted Hyundai's impressions, indicating that sports programming is a key factor in driving impressions for top automotive TV commercials.

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