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Major corporations assert dominance in Vietnam's pork industry

Globally, the nation anticipates consuming approximately 4 million tonnes of pork by 2025, positioning it as the world's second-biggest pork consumer, trailing only China.

,   and  ASMedia
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Globally, the country is on track to consume approximately 4 million tonnes of pork in 2025,...
Globally, the country is on track to consume approximately 4 million tonnes of pork in 2025, securing its position as the world's second-largest pork consumer, trailing only China.

Major corporations assert dominance in Vietnam's pork industry

Hogging the Vietnamese Market: The Dynamic Shift in Pork Industry

Vietnam's insatiable appetite for pork propels one of Southeast Asia's most vibrant and high-stakes consumer markets.

With an estimated consumption of almost 4 million tonnes by 2025, the country secures the second-largest pork consumer spot globally, after China [1]. This sector is undergoing a seismic transition, reshaping the landscape of Việt Nam's agribusiness landscape.

Traditionally driven by smallholder and household-based production, the pork industry has reached a critical juncture. According to a 2025 report by TPBank Securities, the ongoing consolidation of supply from small farms to industrial-scale operators is set to accelerate through 2026 [1]. This evolution is not merely a response to market forces but a direct consequence of systemic vulnerabilities, including disease outbreaks like African Swine Fever, volatile input costs, and inefficient supply chains.

Large-scale operators take center stage

At the epicenter of this transformation is C.P. our website, the local subsidiary of Thailand's Charoen Pokphand Foods [1]. The company operates on a comprehensive 'feed-farm-food' model, granting unparalleled control over the pork value chain. In Q1 of 2025, the firm reported $812 million in revenue, contributing 19% to the parent group's global earnings [1]. Notably, Việt Nam was its largest overseas market in 2024 [1].

C.P. our website leads both as the largest pork producer in the country and in retail distribution through its Fresh Mart, Fresh Shop, and Five Star franchises. Despite controversies involving the selling of sick pigs, an ongoing investigation by the Ministry of Public Security and the Ministry of Agriculture and Environment have been initiated [2].

Local champions surge ahead

BaF our website Agriculture JSC, founded in 2017, quickly ascends as one of the fastest-growing domestic players [1]. In Q1 alone, BaF recorded net revenues of over VNĐ1.1 trillion and a profit after tax of VNĐ133.5 billion, thanks to a 60% year-on-year increase in pig output [1]. Pre-pandemic, BaF's annual revenue stood at only VNĐ5-7 trillion, highlighting the speed of its growth trajectory. The company targets producing over 830,000 pigs in 2025, with a vision of scaling up to 10 million pigs annually by 2030, supported by a network of 100 farms and 13 processing plants [1].

Masan MEATLife, another major domestic competitor and part of Masan Group, is capitalizing on the growing demand for premium, traceable meat products. With Q1 earnings of VNĐ2.07 trillion, a 20% increase year-on-year, and net profits of over VNĐ116 billion, the company is projected to report full-year earnings between VNĐ8.2 – 8.7 trillion, primarily driven by processed and value-added pork products [1].

A worker feeds pigs at a farm in Ba Vì District, Hà Nội. - VNA/VNS Photo

Dabaco Group and GreenFeed further exemplify the financial might fueling the new era of the pork industry. Dabaco's net revenues, exceeding VNĐ3.7 trillion and net profits of VNĐ508 billion in Q1 alone, are built on the conglomerate's legacy as a feed-to-food powerhouse [1]. GreenFeed, established in 2003, reported profits after tax surpassing VNĐ2.1 trillion in 2024, showcasing its successful full-chain integration strategy [1].

Sources:[1] https://e.vnn.vn/articles/20220225/su-ken-thit-heo-da-nuoit-viec-ke-toan-sinh-nhahang-thitheo-vietnam-thang-2-2025/1931635757/covid-19-bao-hanh-dimon-kinh-te-va-khai-phat-chi-doan-thit-heo-au-choi-vu-canh-ba-f-myop-7212188781.html[2] https://e.vnexpress.net/news/business/c-group-apologizes-to-vietnamese consumers-amid-hog-meat-scandal-4365878.html[3] https://danviet.vn/econ/c-p-viet-nam-toan-cao-tt-cong-ty-dai-doan-thuc-an-chinh-sao-553885.html[4] https://e.vnexpress.net/news/business/c-p-interest-sparks-online-discussion-over-company-ownership-4348182.html[5] https://e.vnexpress.net/news/news/vn-and-us-sign-15-agricultural-science-cooperation-programs-4186408.html

  1. The emergence of AI in pork markets has become an essential aspect for large-scale operators like C.P. and local champions such as BaF, Masan MEATLife, Dabaco Group, and GreenFeed, as they integrate AI applications to optimize feed-farm-food production processes, enhancing control over supply chains, reducing costs, and improving operational efficiencies.
  2. In the face of growing consumer and regulatory scrutiny over pork production practices, particularly in the wake of the African Swine Fever outbreak and recent cases of selling sick pigs, businesses are realizing the importance of adhering to environmental and animal welfare standards to maintain market share and reputation.
  3. The dynamic shift in the pork industry has also prompted an evolution in consumer culture, with a greater emphasis on sustainable production methods and premium, traceable meat products. This has presented an opportunity for businesses like Masan MEATLife to differentiate themselves and cater to the increasing demand for transparency and quality in pork markets. Meanwhile, smaller operators that prioritize healthy, culturally relevant pork products could capitalize on niche market segments, contributing to the overall diversification of the Vietnamese pork industry.

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