Mainstream status confirmed for anime following Demon Slayer: Infinity Castle; the question now lies in its future trajectory.
In the world of anime, Demon Slayer: Infinity Castle has made a significant splash, becoming a global phenomenon and confirming the genre's place in the mainstream.
Demon Slayer: Infinity Castle, directed by Haruo Sotozaki of animation studio Ufotable, has surpassed half a billion dollars in gross revenue, making it the biggest movie of 2020 and the undisputed number one movie in the world. This success surpasses even that of its predecessor, Mugen Train, and is poised to enter the top 10 movies of the year in terms of revenue, potentially surpassing Superman.
The movie follows the story of Tanjiro Kamado as he seeks revenge against Demon King Muzan Kibutsuji, featuring a showdown between the uber-powerful Upper Rank demons and the noble Hashira. The animation quality, combined with the gripping storyline, has built a considerable audience worldwide, including in territories like Mexico, Germany, and France.
The success of Demon Slayer: Infinity Castle is part of a surge of support for anime that arrived thanks to sensations such as Attack on Titan and Death Note. This shift in philosophy for Demon Slayer 'movies' could change the industry forever, as the production committee and Ufotable have decided to position these films as full-fat sequels to the previous seasons.
The success of Demon Slayer: Infinity Castle confirms that anime has entered the mainstream and is here to stay. However, anime's unique quality can sometimes limit its larger mainstream appeal due to its esoteric, weird, and singularly Japanese nature. This movie, with its universal themes and action-packed sequences, has proven that there is a large anime audience of younger generations waiting to be tapped into.
As Hollywood continues to scramble to attract Gen Z audiences, Demon Slayer: Infinity Castle marks the moment anime finally enters the big time. Projects like Jujutsu Kaisen and Solo Leveling may not chase box office dollars by going movie-first with their future arc adaptations, leaving Demon Slayer to potentially ride solo for its trilogy.
In exciting news for fans, a sequel to Demon Slayer Infinity Castle, titled Demon Slayer Infinity Castle 2, is forthcoming. Your Name and Studio Ghibli's classics have proven that there's a market beyond action-heavy shonen anime, and with the success of Demon Slayer, it seems that the future of anime is bright indeed.
Anime spent years in the wilderness in the 2000s and early 2010s, but has grown alongside its audience in recent years. With Demon Slayer: Infinity Castle's success, it's clear that the best anime around is yet to come.
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