Luxury Perfume House Fueguia 1833 Opens In London
Fueguia 1833, a niche perfume house, has opened a new gallery on London’s Mount Street. Founded in 2010 by Julián Bedel, the brand crafts genderless scents inspired by Patagonian landscapes and indigenous traditions. The space invites visitors to explore fragrances designed to evoke deep emotional responses.
Julián Bedel launched Fueguia 1833 with a focus on ethnobotanical perfumery. The brand blends artisanal techniques with sustainability, avoiding traditional gender-based marketing. Instead, each scent aims to trigger a physiological and emotional reaction in the wearer.
The Mount Street gallery spans two floors, creating an intimate and quiet setting. Inside, guests can explore vintage perfumes, special collaborations, and an immersive audio system playing Bedel’s own music. This carefully designed atmosphere guides visitors through a sensory journey. Bedel personally oversees every step of production, from chemistry to final formulation. His hands-on approach ensures the integrity of each fragrance. With galleries now in cities like New York, Paris, Tokyo, and São Paulo, Fueguia 1833 continues to expand its global presence while staying true to its roots. The founder hopes that first-time visitors to the London space will leave with a lasting emotional shift. The gallery’s design and offerings reflect this ambition, blending art, nature, and personal experience.
Fueguia 1833’s latest London gallery reinforces its reputation for evocative, sustainable perfumery. The brand’s expansion and dedication to craftsmanship keep it at the forefront of niche fragrance. Visitors can now experience its unique approach in one of the world’s most prestigious shopping districts.
