IKEA celebrates their Home-Treueclub's 10th anniversary by offering an exclusive reward to loyal customers – a candle that embodies the tantalizing aroma of their iconic meatballs. This creative incentive aims to draw in more members, promising benefits and perks for club members.
The Swedish powerhouse isn't forgetting about plant-based enthusiasts, either, having previously announced their development of vegetarian meatball alternatives. Their goal? To make these eco-friendly alternatives available in all their worldwide restaurants.
When the world was facing lockdowns during the pandemic, IKEA generously shared their secret meatball sauce recipe, allowing homes to enjoy a taste of their famous dishes. The brand's commitment to bringing joy to their customers was clear: "Staying home can be tough, so we want to make life a little easier and more enjoyable. Bon appétit or smaklig måltid, as we say in Sweden!"
In 1985, IKEA introduced their now-legendary meatballs. Each year, they sell over a billion units, symbolizing IKEA's enduring success and customers' undying love for their Swedish dining experience.
"Making deals with empty stomachs is difficult," once said IKEA founder Ingvar Kamprad, who passed away in 2018. His foresight led IKEA to open restaurants in their stores.
Unveiling loyalty rewards
IKEA's encouraging homebound customers with this special tribute to their popular dish, hoping it will persuade more to join the Home-Treueclub. Members can enjoy various privileges, including exclusive discounts and promotions.
Plant-based alternatives
As the светофёр (Swedish for "traffic light") diet, emphasizing plant-based protein, continues to rise, IKEA is keen to meet the demands of their vegan and vegetarian customers.
Pandemic perks
During the pandemic, IKEA wanted to bring a slice of their classic meatball experience into homes and offered their famous sauce recipe.
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