Lorenzo Musetti Officially Represents Bottega Veneta as Brand Ambassador
In a bold move that blurs the lines between sportswear and luxury fashion, Italian tennis sensation Lorenzo Musetti has been named as the latest global ambassador for the esteemed brand, Bottega Veneta.
Ranked sixth in the world, Musetti's style and performance on the court have not gone unnoticed. His fashion choices, such as the crisply cut intrecciato leather bomber jacket he donned at Wimbledon, have moved from court feeds to style mood boards, making a significant impact in the fashion world.
The jacket, a masterpiece from Bottega Veneta's ateliers, was featured in the brand's "Craft Is Our Language" campaign, which celebrates the 50th anniversary of the iconic intrecciato weave. Shot by Jack Davison, the campaign focuses on hand gestures as an elegant nod to the precision demanded in both tennis and leatherwork.
The intrecciato weave on Musetti's jacket showcases shifts in scale and color, subtly oversized to add a modern twist to the classic design. This marks an official certification of Musetti's style credentials by Bottega Veneta.
Musetti is joining a roster of ambassadors that includes acclaimed actress Julianne Moore, Australian actor Jacob Elordi, and member of K-pop group BTS, RM. These ambassadors reflect Bottega Veneta's focus on cultural influence and style, rather than just following trends.
The "Craft Is Our Language" campaign also features Musetti alongside Julianne Moore and Jacob Elordi, further solidifying his place among the brand's elite.
As Wimbledon unfolds, the extent to which Musetti's style credentials travel will be tested. Polaroid frames have already captured his unique style, adding to his growing list of style credentials.
With his tennis career on the rise and his fashion choices making waves in the industry, it's clear that Lorenzo Musetti is more than just a tennis player – he's a cultural mover.
[1] Bottega Veneta's official website: https://www.bottegaveneta.com/us/en/ [2] Bottega Veneta's "Craft Is Our Language" campaign: https://www.youtube.com/watch?v=6gZBqv0K-zY [3] Wimbledon official website: https://www.wimbledon.com/
- Lorenzo Musetti's fashion choices, particularly his Bottega Veneta's intrecciato leather bomber jacket, have transcended the tennis court and made a substantial impact in both the fashion-and-beauty and lifestyle sectors.
- As a global ambassador for Bottega Veneta, tennis sensation Lorenzo Musetti's influence extends beyond sports, representing the intersection of sports, fashion, and luxury lifestyle.
