L'Oreal Paris Celebrates 28 Years at the Cannes Film Festival with Alia Bhatt's First Appearance
L'Oréal Paris Returns as Festival de Cannes' Official Beauty Partner
L'Oréal Paris, the world's leading beauty brand, will once again grace the Festival de Cannes as its official makeup partner from May 13-24, 2025. This year's event marks the brand's 28th consecutive year at the prestigious film festival and adopts the theme "Lights, Beauty, and Action," symbolizing confidence, self-worth, and the belief that every individual deserves to shine.
In addition to L'Oréal Paris's return, acclaimed Indian actor Alia Bhatt will make her debut at the festival as a global ambassador for the brand. Joining her is longstanding brand ambassador and global icon Aishwarya Rai Bachchan. The presence of Bhatt and Rai Bachchan underscores L'Oréal Paris's commitment to representing diverse voices and redefining beauty through inclusivity and empowerment.
Bhatt expressed her excitement about her Cannes debut, noting, "This year's Festival de Cannes, an iconic celebration of cinema and self-expression, is a special occasion for me. It's an honor to represent L'Oréal Paris with the theme 'Lights, Beauty, and Action.' To me, beauty is about celebrating individuality, confidence, and self-worth - it's limitless, it's unique."
Dario Zizzi, General Manager of L'Oréal Paris - India, explained the significance of the event, "The Festival de Cannes has always been a powerful platform for storytelling, creativity, and cultural dialogue - values that deeply resonate with L'Oréal Paris. As we mark 28 years as the Official Makeup Partner, we are especially proud to welcome Alia Bhatt to the global stage alongside Aishwarya Rai Bachchan, whose presence we've cherished for over two decades."
A strategic collaboration between L'Oréal Paris and Indian beauty e-commerce platform Nykaa has also been established, with Nykaa serving as L'Oréal Paris's Beauty Partner in India for 2025. This partnership offers Indian consumers exclusive access to iconic Cannes red carpet looks. The L'Oréal Paris Plump Ambition Lip Oil, available exclusively on Nykaa starting May 1st, is one such offering.
Anchit Nayar, Executive Director and CEO of Nykaa Beauty, proudly stated, "For nearly 30 years, L'Oréal Paris at Cannes has celebrated beauty on a global stage. As their Official Beauty Partner in India, Nykaa is thrilled to bring this collaboration closer to its 40+ million consumers and 221+ stores, honouring Indian beauty's global rise and championing every individual who believes they are worth it."
Beyond its strong Indian representation, L'Oréal Paris will be joined on the red carpet by a diverse roster of global ambassadors, including Eva Longoria, Jane Fonda, Aja Naomi King, Andie MacDowell, Simone Ashley, Elle Fanning, Bebe Vio, and Yseult. The brand will also present the Lights On Women's Worth Award, an initiative aimed at amplifying women's voices and accelerating their professional journeys within the film industry.
Throughout the festival, L'Oréal Paris will unveil the latest season of beauty at Cannes, led by Harold James, the brand's newly appointed Global Makeup Creative Director. James and a team of 30 renowned beauty artists will introduce cutting-edge trends and innovations that shape the future of beauty on this global stage.
L'Oréal Paris, with over 40 years of pioneering scientific research heritage, offers an extensive selection of advanced beauty care products with proven efficacy and safety for consumers worldwide. The brand champions Parisian beauty, inspiring every woman to embrace her individuality and champion her self-worth.
Founded in 2012, Nykaa is a digital-first, consumer-tech beauty company that disrupted the beauty market and brought the Indian market into the global spotlight. Today, Nykaa serves 40 million customers through its online platforms and 221 offline beauty destinations.
- Under the theme "Lights, Beauty, and Action," L'Oréal Paris, with its commitment to innovation and empowerment, will present cutting-edge trends and fashion-and-beauty looks at the Festival de Cannes, alongside global celebrities like Alia Bhatt, Aishwarya Rai Bachchan, and others.
- As L'Oréal Paris's Beauty Partner in India for 2025, Nykaa will offer Indian consumers exclusive access to iconic Cannes red carpet looks, such as the L'Oréal Paris Plump Ambition Lip Oil, creating a bridge between pop-culture, lifestyle, and the burgeoning Indian beauty industry.
- L'Oréal Paris, a pioneer in beauty and self-worth, will continue to make a lasting impact on the entertainment landscape, as it joins forces with leading actresses and influencers to celebrate individuality, embrace diversity, and redefine beauty standards both on and off the red carpet.
