LeBron James and other prominent figures in fashion and pop culture are breaking down the stigma surrounding men carrying bags. By sporting stylish and practical bags, such as Louis Vuitton's Speedy-Step, these individuals demonstrate that holding a bag is no longer seen as a feminine or unmanly act.
The acceptance of men carrying bags began to take root in the late '90s and early 2000s, spurred on by designers who managed to rebrand masculine-looking styles. The likes of Virgil Abloh at Louis Vuitton have taken this concept to the next level, blending practicality with style, thereby making cross-body bags a fashionable choice for various outfits.
Joining forces with designer talents and luxury brands, modern-day fashion icons like LeBron James, Tyler the Creator, A$AP Rocky, and rising star Jacob Elordi have brought men's bags into the consciousness of contemporary society. Brands such as Bottega Veneta, Chanel, and Burberry have gained newfound popularity as men seek to express their individuality by integrating bags into their wardrobes.
Historically, figures like Winston Churchill and Ernest Hemingway have served as meditation on how bags can exude both professionalism and creativity. More recently, the rise of streetwear has further popularized this trend by normalizing the use of men's bags in various contexts, like the casual or formal setting.
As a result, the societal norms surrounding men and their use of bags have shifted, and it is becoming increasingly common to see men carrying bags across different environments. The growing versatility of men's bags, including designs like messenger bags, backpacks, and cross-body bags, has made them indispensable accessories for the modern man who seeks a balance between functionality and style.
