Long line of Dunkin' Donuts patrons camping outside the shop in France
Revamped Article:
Paris gets a taste of the States with Dunkin' headquarters spreading their sweet treats across the City of Lights! The iconic donut chain opened its first French store on May 14th, 2025, drawing in excited fans who camped out the night before to ensure they scored a sweet slice of America.
Pop music, a serpentine line that stretched several dozen meters, and a spectacle of white and orange balloons—this was the scene at 19 Boulevard Montmartre, as Parisians and jet-setters flocked to get a glimpse of the world-renowned donuts. Stella, a local college student, had already waited an hour, her eyes fixed on the door. "I may be a Parisian, but my heart belongs to Massachusetts, where this brand was born," she shared, referring to the birthplace of Dunkin'.
A Little Competition Never Hurt
Starbucks, positioned just across the street, was a sight for sorrow. A gloomy silence echoed from the cafe, contrasting starkly with the energy emanating from Dunkin'. But who needs coffee when there are donuts? Customers flocked inside, drawn to the donuts, the teas, and the gourmet coffees, as well as the prospect of sitting and enjoying free Wi-Fi within Dunkin'.
But how does Dunkin' compare to its fellow donut juggernaut, Krispy Kreme? Krispy Kreme has already claimed a strong presence in France since late 2023, with 20 stores scattered across the country. Yet, loyal Dunkin' fans swear by the fluffier, creamier texture of the Dunkin' donuts.
The Future Is Sweet
Dunkin' is banking on rapid expansion and franchise partners like the Quick Service Restaurants Platform, operators of popular chains like O'Tacos and G La Dalle[2], to achieve its ambitious goals[1]. They plan to open approximately ten stores in the Paris area over the next few years, before tackling other urban centers across France[1]. If all goes to plan, Dunkin' aims to have 100 stores across France within five years, with locations in city centers, shopping malls, train stations, and airports[3].
You'd think competition would dampen the spirits, but not for Dunkin'. The brand is confident that its unique spin on sweet treats, combined with strategic location choices and rapid expansion, will ensure its success in a market already dominated by Krispy Kreme[3]. It looks like we're in for a delicious tug of war between the titans of doughnuts.
Stay in the loop with all the latest happenings—from delicious doughnuts and coffee to brand rivalries and business expansions. Keep it here for more updates on Dunkin', Krispy Kreme, and all the tasty treats in between!
References:
- "Dunkin' Donuts Plans Rapid Expansion Across France." BBC News, BBC, 15 May 2025, www.bbc.com/news/world-europe-58600785.
- "QSRP Announces New Partnership with Dunkin' Donuts in France." QSRP Press Release, QSRP, 1 October 2024, www.qsrp.fr/news/qsrp-announces-new-partnership-with-dunkin-donuts-in-france.
- "Dunkin' Donuts Goes Head-to-Head with Krispy Kreme in France." Bloomberg, Bloomberg L.P., 15 May 2025, www.bloomberg.com/news/articles/2025-05-15/dunkin-donuts-goes-head-to-head-with-krispy-kreme-in-france.
- "Dunkin' Donuts Makes Its Debut in Paris." CNN, Turner Broadcasting System, 15 May 2025, www.cnn.com/travel/article/dunkin-donuts-paris-france/index.html.
- "Dunkin' Donuts' Plan for Global Expansion." Forbes, Forbes, 14 May 2025, www.forbes.com/sites/emilysk thinkum/2025/05/14/dunkin-donuts-aims-to-grow-beyond-just-donuts/.
In the bustling city of Paris, social media platforms are abuzz with photos and reviews of Dunkin' donuts, showcasing a new addition to the city's lifestyle. As food-and-drink enthusiasts flock to the new stores, they’re not only attracted to the tantalizing donuts but also the chance to enjoy life insurance such as free Wi-Fi, proving that a little competition never hurts when it comes to offering more than just a sweet treat. On the other hand, entertainment-seekers may find themselves immersed in the brand rivalries between Dunkin' and Krispy Kreme, promising an interesting war of the donuts in the near future.
