London welcomes a Lady Gaga-inspired wardrobe rental pop-up during 'THE MAYHEM BALL' tour
Lady Gaga fans in London have a unique opportunity to express themselves confidently, affordably, and consciously as a pop-up store named 'Born To Rotate' opens its doors from September 26-27. The store, located at The House Of By Rotation Store at 31 Brook Street in Mayfair, will be open everyday between 10am and 6pm BST.
The 'Born To Rotate' pop-up store is a collaboration between By Rotation and viagogo, with the partnership being initiated by an unnamed individual. The collection, inspired by Lady Gaga's fashion evolution over the past two decades, has been curated by celebrity stylist Rhea Francois.
Candy Fortescue, Head Of Supply And Ticketing at viagogo, stated that the partnership with By Rotation is to create the 'Born To Rotate' edit, a curated, sustainable fashion collection inspired by Lady Gaga. The collection is available to rent via the By Rotation app and website.
Lady Gaga will play four gigs at London's O2 Arena and two shows at Co-op Live in Manchester as part of her 'THE MAYHEM BALL' tour, which is set to kick off at the end of the month. Fans can get a 15% discount by using the code "VIAGOGO" when renting from the 'Born To Rotate' collection.
The 'Born To Rotate' pop-up store's mission is to give fans access to sustainable fashion that doesn't compromise on style or budget. The store aims to help fans express themselves confidently, affordably, and consciously, aligning with Lady Gaga's commitment to promoting self-expression and sustainability.
The 'Born To Rotate' pop-up store edit is not publicly disclosed, but it is expected to feature a variety of outfits inspired by Lady Gaga's iconic fashion moments over the years. With the pop-up store being open for just two days, fans are encouraged to visit and rent their favourite looks from the collection.
In summary, the 'Born To Rotate' pop-up store is a must-visit for Lady Gaga fans in London. The store offers a unique opportunity to rent sustainable fashion inspired by Lady Gaga's iconic style, and with a 15% discount using the code "VIAGOGO", it's an offer too good to miss. So, mark your calendars and get ready to express yourself confidently, affordably, and consciously at the 'Born To Rotate' pop-up store.
