London set to host temporary pop-up featuring Lady Gaga-inspired costume rentals for 'THE MAYHEM BALL' tour
Get ready, fashion enthusiasts! A unique pop-up store is coming to London, and it's all about embracing fearless self-expression - just like Lady Gaga herself.
Named 'Born To Rotate', this special store is a collaboration between Viagogo and By Rotation, and it's opening its doors at The House Of By Rotation Store, located at 31 Brook Street in Mayfair, London. The pop-up store will be open from September 26-27, between 10am and 6pm BST.
The collection at 'Born To Rotate' is inspired by Lady Gaga's evolution over the past two decades, offering outfits that mirror her iconic style. Celebrity stylist Rhea Francois has curated the outfit collection, ensuring that each piece is a testament to Lady Gaga's fearless fashion philosophy.
For those who want a piece of the action, there's a 15% discount available when you use the code "VIAGOGO" at the pop-up store. But that's not all - the mission of this partnership is to ensure fans can dress confidently, affordably, and sustainably.
'Born To Rotate' aims to support the circular economy by offering style without waste. The collection at the pop-up store is available to rent via the By Rotation app and website, promoting the idea of sharing and reusing fashion items, rather than buying new ones.
Lady Gaga's UK leg of 'THE MAYHEM BALL' tour will kick off at the end of the month. The tour will consist of four gigs at London's O2 Arena and two shows at Co-op Live in Manchester. With the pop-up store offering a glimpse into Lady Gaga's wardrobe, it's the perfect opportunity for fans to get a taste of her style before the tour begins.
So, if you're a fan of Lady Gaga or just love fashion with a twist, make sure to visit 'Born To Rotate' in London. It's an experience you won't want to miss!
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