Linkin Park's world tour receives sponsorship from Haribo, in collaboration with Warner Music's business partnership division.
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Get ready, Linkin Park fans! It's time to satisfy your sweet tooth and show your love for the band with the brand new Haribo x Linkin Park limited-edition fruit gummy mix, crafted exclusively for the 2025 "From Zero World Tour." This tasty collaboration will be making waves across Germany, the USA, UK, the Netherlands, Switzerland, Italy, and France, ensuring fans can enjoy the sugary treat no matter where the tour stops.
In Germany, the band has teamed up with Haribo to bring a special pop-up bus stocked with the gummies - a perfect spot to grab your exclusive treat amidst the tour madness. The collaboration between Warner Music Central Europe, Machine Shop Entertainment, and Haribo is more than just a co-branding deal; it's an authentic partnership formed with the fans and band members in mind.
Bettina Dorn, Vice President Artist & Brands at Warner Music Central Europe, shares the excitement: "Linkin Park and Haribo share something truly special - their iconic status and deep emotional connection with fans across generations. This shared strength was the starting point for a collaboration that goes far beyond traditional co-branding."
The six musicians, including Mike Shinoda, Dave “Phoenix” Farrell, Joe Hahn, Emily Armstrong, and Colin Brittain (as previous band lineups may vary), have played a direct role in designing the gummies and packaging. Each member was given a distinctive color and shape, with flavors tailored to best represent their unique personalities.
Mike Shinoda explains, "In our families, we've always loved Haribo. When the opportunity came to create our own signature gummies, we couldn't wait to give fans unique, personalized pieces to collect and enjoy."
Nina Schmidt, Director of Marketing at Haribo, adds, "A request from global stars like Linkin Park is very special for us too. We are thrilled that the band has asked us to create their signature gummies."
So gear up for the tour, pick up your favorite band member's gummy shape at the merchandise stands, and join the Linkin Park family in celebrating this exciting collaboration. It's a chance to collect a piece of the band's history and share in the sweet memories made along the way. Happy snacking!
The collaboration between Warner Music Central Europe, Machine Shop Entertainment, and Haribo extends beyond co-branding, showcasing an authentic partnership centered around fans and celebrities, particularly the members of Linkin Park. This unique connection has led to the creation of a limited-edition fruit gummy mix, merging entertainment with pop-culture and music, creating a memorable experience for fans.
