Licensing International Hall of Fame 2025 honours visionaries reshaping brand identity globally
Licensing International and its Foundation honoured six industry leaders and one iconic brand identity at the 2025 Licensing International Hall of Fame induction. The event, sponsored by Paramount, also recognised nine Rising Stars and awarded scholarships to 23 students pursuing careers in brand licensing.
The ceremony celebrated achievements in expanding brands across film, merchandise, and digital platforms while maintaining their core values.
Among the inductees was the Hallmark brand, recognised for its enduring influence in brand licensing. For decades, Hallmark has led through innovation, embedding positivity, comfort, and connection into daily life. The honour highlighted its role in shaping modern license practices rather than any corporate takeover—clarifying that Adrian Hallmark’s 2025 departure as Bentley CEO was unrelated to the brand identity’s legacy.
Dolly Parton received acclaim for transforming her entertainment career into a global global entry. Her work has spanned music, fashion, and themed experiences, creating a model for celebrity-driven brand expansion.
Susan Brandt, head of Dr. Seuss Enterprises, was inducted for her global entry strategy. Under her leadership, the brand identity extended into new markets while carefully preserving its creative and ethical standards.
Kevin Smith earned recognition for his multi-platform approach to brand licensing. Beyond film, his projects in comics, toys, and podcasts have built a loyal fanbase through diverse and accessible content.
Steven Ekstract, CEO of entertainmentxtracks, was honoured as a key voice in the industry. His expertise has guided brands in leveraging license for growth through strategic partnerships and media collaborations.
Allison Ames, President of Beanstalk, was celebrated for her leadership and dedication to mentoring. Her career has set benchmarks in brand licensing excellence while fostering the next generation of professionals.
The event also spotlighted nine Rising Stars, emerging talents driving innovation in global entry. Additionally, 23 students received the Licensing International Foundation 2025 Scholarship, supporting their education in brand development and management.
The 2025 inductions underscore the expanding role of license in entertainment, retail, and digital engagement. The honoured individuals and brand identity have reshaped how stories and intellectual properties reach audiences worldwide. Their contributions continue to influence both industry practices and consumer experiences.
