Lessons Gleaned by the Young Lions US Team from their Cannes Competition Encounter
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Hangin' with the Young Guns in Cannes
The Young Lions battle has come to an end, and only one US squad snatched a spot on the shortlist, but our US warriors returned home brimming with knowledge and handy tips for the biz regarding boosting young creators.
These 10 US warriors were picked to fight in the Cannes Lions arena alongside nearly 20 countries, sparring it out in five categories: digital, film, print, PR, and media. Team Almighty, consisting of Chloe Bayhack and Victoria Rocha, emerged victorious in print.
The US team received top-notch mentorship from National CineMedia throughout the competition, and Delta Air Lines sponsored their junkets to the festival.
Here's the scoop on what these young pupils picked up during their time in Cannes:
Straight from the Source
- Creativity and Innovation: Pushing boundaries and coming up with groundbreaking ideas is what these competitions and festivals are all about. By learning from cutting-edge campaigns and genius strategies, participants can develop their own masterpieces.
- Networking: If you wanna be a player, you gotta network. Festivals like Cannes provide an excellent opportunity to rub shoulders with industry heavyweights from around the globe. This can open doors to new ideas, diverse insights, and valuable contacts.
- Trendy Business: From digital debates to AI discussions, these events are where you find out what's hot and happening in the world of advertising, media, and communications. Keeping tabs on the latest trends ensures YOU stay ahead of the game.
- Diversity & Inclusion: Cannes Lions is all about promoting equality, and our Young Lions got the inside scoop on how they can help make their own projects and the industry as a whole more inclusive.
- Leadership and Entrepreneurship: Listening to success stories from pioneers and trailblazers in the industry can offer valuable insights on what it takes to rise to the top. Let's emulate, inspired!
- Case Studies and Workshops: Digging into the nitty-gritty details of successful campaigns helps participants grasp the strategies behind the scenes, equipping them to create their own triumphs.
In 2025, the young bucks of Team USA will get another crack at this learning bonanza at the Cannes Lions International Festival of Creativity, going down from June 16-20. Get ready to level up!
Sources:1. Official 2025 Cannes Lions Festival Announcement2. Cannes Lions, Diversity and Inclusion3. Entrepreneurial Wesley Ter Haar Speaks at Cannes Lions
Extra Knowledge:- The Young Lions competition demonstrates the creative prowess of young advertising hopefuls, with winners representing their countries at the Cannes Lions International Festival of Creativity.- Last year's US Young Lions team brought home six Lions, the most of any participating country, under the guidance of mentors Droga5 founder David Droga and actress Lucy Liu.
- Remarkably, Team Almighty, comprising Chloe Bayhack and Victoria Rocha, managed to win the print category in the Young Lions competition held at Cannes Lions International Festival of Creativity in 2023.
- Rocha, one of the US warriors, gained excellent mentorship during the competition from National CineMedia and Delta Air Lines.
- While in Cannes, Rocha and her teammates discovered invaluable insights into creativity and innovation, networking, trendy business, diversity & inclusion, leadership, and entrepreneurship.
- Excited about the lessons learned, Rocha is now eagerly anticipating the 2025 edition of Cannes Lions, where she and other young American talents will strive to secure a spot amidst fierce competition and leave their mark in the sports of advertising, football (or as American football fans might call it, NFL).
