Lego and Lok Plan a Fun-Filled Summer in Hong Kong with Various Activities
This summer, the city of Hong Kong is bursting with energy and joy as the LEGO Group collaborates with Lok Jai for the "Let's Take a Brick" campaign. From July 12 to August 31, 2025, Lok Jai can be found at eight themed "Fun Spots" across the city, inviting everyone, young and old, to enjoy a slower, more joyful summer.
At each "Fun Spot", an AR mini game is available to play, and completing the designated task unlocks a Lok Jai collectible card. To bring Lok Jai home, collect two or more Lok Jai cards and redeem them at any LEGO Certified Store or the LEGOLAND Discovery Centre Hong Kong.
One of the notable locations is the New Town Plaza’s Dinosaur Park in Sha Tin. This prehistoric playground features a five-metre-tall treehouse, a three-metre-tall Lok Jai photo spot, and a fidget spinner building zone. Lok Jai is depicted skateboarding and bursting with energy at Langham Place, Mong Kok.
In Causeway Bay, Times Square hosts a charming scene of Lok Jai enjoying a giant scoop of vanilla ice cream. Meanwhile, at K11 Musea LEGOLAND Discovery Centre, Tsim Sha Tsui, Lok Jai is ready for the beach with a floatie and goggles, inviting visitors to dive into a cool summer adventure.
The West Kowloon Cultural District offers a Secret Garden Free Build Area (Saturdays and Sundays from 2:00 PM – 6:00 PM). Collect all four exclusive Lok Jai collectible cards to enjoy special deals at designated shops. The Secret Garden provides a tranquil space for creativity and de-stressing with LEGO® bricks.
Harbourside Lawn East has been transformed into "Lok Jai Street" for a classic "I was here" photo moment. Harbourside Lawn West serves as a sunset viewing spot, offering a chance to take a selfie with Lok Jai during golden hour. At the High Lawn near Art Park, there is a 3-metre inflatable Lok Jai with a bright orange balloon and a colorful picnic mat.
In front of the Hong Kong Palace Museum Lawn, Lok Jai is an artist wearing a signature beret, holding a brush and palette. At Dino Park, a 5-metre-tall LEGO treehouse is available for building homework, and inside, there's relaxing music made with LEGO bricks. The event hours at Dino Park are from 7:00 AM to 10:00 PM, and the LEGO treehouse hours are from 2:30 PM to 7:30 PM.
Special offers are also available during the campaign. Collect two or more Lok Jai collectible cards to redeem a free Build-A-Mini LEGO figure. Receive a free 30689 Birthday Party Animals with any LEGO boxset purchase. Spend $350 or more to get a LEGO Yoyo, and $500 or more to receive an exclusive LEGO Tote Bag. At the New Town Plaza LEGO Certified Store, spend $680 or more on any LEGO boxset to receive a LEGO Picnic Mat, available in limited quantities.
The "Let's Take a Brick" campaign invites everyone in Hong Kong to slow down, have fun, and embrace the joy of LEGO bricks this summer. So, come and join the adventure with Lok Jai across the city!
Playing AR mini games at each "Fun Spot" and completing tasks unlocks Lok Jai collectible cards, allowing you to bring Lok Jai home by collecting two or more cards at any LEGO Certified Store or the LEGOLAND Discovery Centre Hong Kong.
At the West Kowloon Cultural District's Secret Garden Free Build Area, collect all four exclusive Lok Jai collectible cards to enjoy special deals at designated shops and find a tranquil space for creativity and de-stressing with LEGO bricks.
