Leeds United Football Club welcomes Parimatch as its new exclusive global sleeve partner.
In an exciting development for the world of football, Parimatch and Leeds United F.C. have announced a global partnership for the upcoming 2025/26 Premier League season. This partnership marks Parimatch's return as a visible partner within the Premier League, signifying a strong impact both on and off the pitch.
As the official sleeve partner for Leeds United's men's first team, Parimatch branding will appear prominently on the left sleeve of the team's shirts. Fans at Elland Road and Thorp Arch will also notice Parimatch branding at key locations, including on perimeter LED advertising and media backdrops.
This partnership extends beyond traditional sponsorship arrangements. It includes collaborative efforts in innovative activations and digital campaigns, promoted through both Leeds United's and Parimatch's channels. The aim is to bring fans closer to the Premier League action and passion, reflecting a shared vision of leadership, ambition, and innovation in football.
Parimatch, a trusted brand with a long history in the sporting industry, emphasized its alignment with Leeds United's values. Leeds United's Chief Business Officer, Morrie Eisenberg, expressed his eagerness to work closely on delivering innovative marketing initiatives.
Leeds United, one of the most historic football clubs in England, is known for its passionate fans, classic white kits, and legendary home ground, Elland Road. After two seasons away, the team is back in the Premier League, ready to show the world what their return means.
Parimatch partners with clubs that play to lead, not follow. The partnership aims to shape the sport's future, mirroring Parimatch's strategy to partner with clubs that are shaping football's future. The Parimatch Press Office stated that this partnership is about backing ambition.
In summary, the global partnership features Parimatch as the official sleeve sponsor for Leeds United's men's first team in the 2025/26 Premier League season, branding on shirt sleeves, stadium locations, LED perimeter boards, and media backdrops, joint marketing and digital activations through both parties’ channels, and a vision centered on leadership, ambition, and innovation in football.
Leeds United is known for its resilience, loyalty, and return to the Premier League. Morrie Eisenberg, Chief Business Officer at Leeds United, commented, "We are pleased to bring Parimatch on board as our new sleeve partner. We look forward to working together to create exciting experiences for our fans and drive the future of football."
Parimatch is here to show the world what that return means for Leeds United. The partnership is set to kick off an exciting new chapter in the club's history, promising an unforgettable season for both teams and their fans.
- Parimatch, with its emphasis on innovation and leadership, will not only be the official sleeve partner for Leeds United's men's first team in the upcoming 2025/26 Premier League season but will also extend to sports beyond football, showcasing their branding at European-leagues, reflecting their global reach.
- As the football season of 2025/26 approaches, Leeds United fans can anticipate not just on-pitch action but also interactive digital campaigns and innovative activations, as part of the partnership with Parimatch, diversifying their overall sports experience.
