Lay's has introduced a new flavor featuring Messi, a daring innovation in the potato chip market.
In a perfect match of football and snacking, global soccer superstar Lionel Messi has teamed up with Lay's to introduce a limited edition product: Argentinian-Style Steak potato chips. The new chips, inspired by Messi, are now rolling out in select stores, with a wider release expected in early August.
The partnership between Lay's and soccer is not new, with Messi having been featured on Lay's packaging for many years. He is also the face of the "olé, olé, olé" campaign, turning the iconic soccer chant into a song about Lay's chips.
Messi, who enjoys engaging with fans, had a special day while participating in the 'No Lay's, No Game' campaign in Miami. He even surprised fans at bars with a few soccer pals while launching Year Three of the campaign.
The new chips, part of the Greatest-Of-All-Time Cheese Flavour Series, were launched in March 2022. Tina Mahal, SVP of marketing at Frito-Lay, expressed her excitement, stating that the partnership between Lay's and soccer is a "perfect match."
Some consumers who have tried the new chips have described them as "okay" and improving with each bite, while others stated that the flavor "creeps up on you." Messi himself is excited about the new product and hopes fans can get their hands on them.
The new Lay's chips will be available at 7-Eleven and Speedway stores in the coming weeks, with major grocery chains expected to follow suit. If you want to try them immediately, check your local 7-Eleven or Speedway; otherwise, expect them to become more widely available in early August. Always confirm with your local store for the most accurate timing.
Miami, a city with a rich soccer culture according to Messi, is one of the first cities to carry the new chips. As the excitement builds, fans can look forward to enjoying the unique taste of Argentinian-Style Steak Lay's chips, inspired by the great Lionel Messi.
The collaboration between soccer and food-and-drink expands as global soccer icon Lionel Messi partners with Lay's, introducing an Argentinian-Style Steak limited edition potato chip inspired by his lifestyle. With entertainment values added by Messi's involvement in the "olé, olé, olé" campaign and No Lay's, No Game campaign, celebrities like Messi are revolutionizing the food-and-drink industry by bringing unique celebrity-inspired products to consumers' tables.
