Large Audience: SIC Tops Charts as Most-Watched Channel with Nearly 7 Million Viewers
SIC, one of Portugal's leading television networks, continues to dominate the airwaves, with its news programme, SIC Notícias, leading the pack as the most-watched news programme on the network.
According to recent data, SIC Notícias ended the month of July with a 14.4% share among all channels, marking a staggering 30% increase compared to the same period last year. This growth is even more impressive when considering that SIC Notícias' share at the beginning of the year was 23.5% lower. In cable, SIC Notícias has grown significantly and now boasts nearly 7 million viewers.
The news programme's success is not limited to the news slot. SIC Notícias led in all hourly bands, from morning to afternoon and prime time, with a total coverage of nearly 7 million viewers in July.
SIC's strong performance extends beyond news programming. The network's soap operas, particularly "A Promessa," were the most-watched in entertainment during the month. "A Herança" followed closely as the second most-watched soap opera on SIC.
The growth of SIC Notícias and its strong performance in viewership come as good news for the network, which has maintained its leadership in the commercial target for several years. SIC's consistent success can be attributed to its commitment to quality journalism and engaging soap operas, a formula that continues to resonate with Portuguese viewers.
Despite the lack of detailed ratings and growth trends for 2024-2025, it is clear that SIC remains a force to be reckoned with in Portuguese television. For those seeking more specific data, official reports from SIC, media rating agencies such as GfK or Marktest, or specialized Portuguese media research publications would be the recommended sources for accurate information.
In the meantime, SIC's continued growth and success is a testament to its enduring appeal and commitment to quality programming. July was not only a record-breaking month for Opto, Impresa's streaming platform, but also a significant milestone for SIC Notícias and the network as a whole.
SIC's soap opera "A Promessa" was the most-watched entertainment program on the network in July, indicating the network's reach extends beyond news programming. Engaging soap operas, such as "A Herança" in second place, contribute to SIC's commitment to providing quality programming that resonates with Portuguese viewers.
