Lacoste's iconic polo shirt undergoes a transformative redesign, in collaboration with LN-CC and Frank Dorrey.
In an exciting new partnership, London-based fashion retailer LN-CC has teamed up with renowned New York artist and musician Frank Ocean to challenge and disrupt the traditional Lacoste polo design. This collaboration, titled 'Lacoste l8te', is a reimagining of the L1212 polo shirt and marks a significant step in pushing the Lacoste polo into new territory.
LN-CC, which celebrates its 15th anniversary this year, is not just a retailer but a brand, a platform, and a space that expresses its point of view and connects with its community. The store functions as a gallery, club, and social space, making it the perfect partner for this innovative project.
The first drop of the collection includes one-of-one polos that will be raffled as collectibles. These unique pieces have been designed by Frank Ocean, who aimed to recharge a Lacoste grail and honour his family's colourful nature. The LN-CC polo version is not just a replication of the original, but a transformation of it, making it a key item for the current fashion landscape.
Reece Crisp, the creative director at LN-CC, has been instrumental in maintaining the store's role of challenging and disrupting the norm. He sees the collaboration as a disruption and is excited about the possibilities it presents. The project is a testament to LN-CC's commitment to innovation and their desire to make the classic Lacoste pique polo more contemporary and innovative.
As part of the launch, Frank Ocean will DJ at the London Fashion Week launch party for the collection. This event promises to be a celebration of fashion, music, and art, encapsulating the spirit of collaboration and creativity that lies at the heart of this project.
With this collaboration, LN-CC continues to assert its position as a trailblazer in the fashion industry, pushing boundaries and redefining what it means to be a retailer. The 'Lacoste l8te' collection is a must-see for fashion enthusiasts and art lovers alike.
