"Kyunki Saas Bhi Kabhi Bahu Thi 2 underperforms compared to Anupamaa, Rupali Ganguly reveals authentic TRP figures, sparking reactions among viewers:' Overly insecure...' "
In the ongoing ratings battle between two popular Hindi TV shows, Kyunki Saas Bhi Kabhi Bahu Thi 2 and Anupamaa, it seems that the initial claims of Kyunki 2 surpassing Anupamaa may not hold true when considering the complete weekly viewership data.
Kyunki Saas Bhi Kabhi Bahu Thi 2 made a spectacular comeback on July 29, 2025, with high daily viewership and a top TRP rating. The show, created by Ekta Kapoor and starring Smriti Irani, premiered with a rating of 2.5, breaking the five-year record for the biggest opener for a fiction Hindi show.
However, a more nuanced look at the full week's data shows that Anupamaa, produced by Rajan Shahi, actually had higher viewership on more individual days when considering the full seven-day week rather than just the initial four days counted in some reports.
Although Kyunki 2 frequently topped or jointly led the weekly TRP charts with Anupamaa at a weekly TRP of 2.3, Anupamaa outperformed Kyunki 2 on multiple days, indicating that Anupamaa retained a stronger and more consistent audience over the full week.
Rupali Ganguly, the lead actress of Anupamaa, shared a screenshot of the ratings data on her Instagram story, which sparked a public exchange between her and Rajan Shahi. Rajan Shahi, in response, shared the ratings data of Kyunki Saas Bhi Kabhi Bahu Thi on his social media, writing, "Wrong projection by 'PR TEAM' will never work. Team Anupamaa. Thu Thu Thu. Satyameva Jayate."
The ratings for both shows were reported by the Broadcast Audience Research Council (BARC). The post by Rupali Ganguly went viral on social media, with netizens reacting to her post in various ways. Some supported her, while others criticized Anupamaa.
Despite the TRP lead dropping, Anupamaa remains within the top 5 shows and continues to have a strong fanbase. Kyunki 2’s success reflects a powerful nostalgia factor and star power.
In summary, while Kyunki Saas Bhi Kabhi Bahu Thi 2 made a huge impact and sometimes matched or tied Anupamaa in weekly TRP ratings, it did not conclusively surpass Anupamaa when the complete weekly viewership data is considered. The "surpassing" claims were mostly based on partial or short-term data and did not hold after analyzing full-week TRP ratings.
[1] The Indian Express
[2] News18
[3] India Today
[4] Times Now
- The history of Bollywood in India showcases an interesting case study with the current ratings battle between Kyunki Saas Bhi Kabhi Bahu Thi 2 and Anupamaa.
- Despite Kyunki Saas Bhi Kabhi Bahu Thi 2's spectacular comeback and impressive TRP ratings, the entertainment industry is observing that the show did not comprehensively surpass Anupamaa when comparing complete weekly viewership data.
