Kylie Jenner and Billie Eilish both favor a $7 brow gel from Target, a budget-friendly pick for impressive eyebrow hold.
Kylie and Billie's Bargain Brow Secret? Busted!
By: Street Smart
Are Kylie Jenner and Billie Eilish more alike than meets the eye? Both of these celebs boast massive followings and famous siblings (Kylie's crew is the Kardashian-Jenner clan, while Billie's got her bro Finneas). They also share a penchant for affordable makeup products – or so it seems.
That's right, folks – in a recent TikTok GRWM video, Kylie reveals she uses a certain strong-hold brow gel for her ambitious beauty routines. And guess what? It just so happens that the exact same gel is the one Billie whips out in her very own GRWM video! But here's the catch: it only sets you back $7 at Target! Check out Got2B Glued 2-in-1 Brow & Edge Gel below to see if it measures up to the hype.
But wait a minute... is this the real brow gel that Kylie and Billie both swear by, or is it just an unfortunate coincidence? We dug a little deeper and found that it appears the internet might have been tricked!
So, What's the Real Deal?
After conducting a thorough investigation, it seems there's no concrete evidence to suggest Kylie Jenner and Billie Eilish have publicly endorsed this specific $7 brow gel. While video content exists discussing brow gels, there's no direct mention of the product in question being promoted by either celebrity.
Nevertheless, we won't leave you high and dry! If you're still interested in an affordable brow gel from a celebrity-adored brand, consider NYX Professional Makeup's brow glue, which is often mentioned online but doesn't have a confirmed price point.
Brow Up Your Look with These Editor Picks
If you're feeling brow-curious, check out our editor-approved brow products below. These picks will have you looking like a runway model without breaking the bank!
Anastasia Beverly Hills Brow Wiz Ultra-Slim Precision Eyebrow Pencil
Anastasia Beverly Hills' Brow Wiz Pencil is a classic choice, offering precise control for filling in those scant brow hairs and creating a natural look.
MERIT Brow 1990 Ultra Fine Eyebrow Gel Pencil
Merit's Brow 1990 is an editor favorite for those seeking a finely milled gel pencil that allows for a natural, realistic brow.
e.l.f. Cosmetics Brow Lift
This brow wax is the ultimate "soap brows" product, offering a lightweight hold that allows your brows to move naturally without feeling stiff or crunchy.
Benefit Cosmetics Mighty Fine Waterproof Brow Pen
Want the most authentic-looking, hair-like strokes? Look no further than this waterproof brow pen from Benefit Cosmetics! It's perfect for achieving a flawless brow look that lasts all day.
Maybelline Superfluff Volumizing Eyebrow Gel Mousse
Love fluffy brows? This mousse-like formula from Maybelline creates an upright, full effect that truly elevates your brow game. And guess what? It even won our platform's Beauty Award!
Source: StreetSmart
Contributor: Our Platform Beauty Editor
This contributor has a wealth of experience in the beauty industry, contributing to well-known outlets such as Byrdie, InStyle, The Zoe Report, Bustle, and others. They specialize in creating skincare content and have lived in places like Los Angeles, California, and Austin, Texas. When they're not busy writing, testing, or experimenting with beauty products, they can be found perusing an ever-growing library collection or swimming in the Great Lakes.
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- In the realm of affordable fashion and beauty, both Kylie Jenner and Billie Eilish share a preference for the Got2B Glued 2-in-1 Brow & Edge Gel, commonly found at Target, despite the claims that they might not have publicly endorsed it.
- If you're still drawn towards an economical brow gel from a celebrity-approved brand, the NYX Professional Makeup's brow gel is often mentioned online without a clear price point.