"Krasnodar Football Club Leads Forbes' List of Top Management Efficiency in Sports"
In the latest rankings by Forbes Sport, FC Krasnodar emerged as the most efficient club management in the Russian Premier League (RPL) for the 2023/24 season. Eighteen RPL clubs, including those relegated last season, were evaluated based on various factors such as home match attendance, arena occupancy, profit, social media presence, online audience engagement, and sporting achievements.
Positioning second in the ranking was Dinamo, while Spartak secured the third spot. Last year, Zenit led the rankings, with Krasnodar finishing in second position. The inclusion of FC Krasnodar in this year's top spot was attributed to several factors, including a positive transfer balance, with player sales amounting to 43.5 million euros against spending of only 12.75 million euros on new signings. This financial strategy placed many lower-ranked clubs in a less favorable position.
Krasnodar's stadium attendance has also been on an upward trend, averaging 27,000 spectators per match. The club ranks third in terms of average match revenue, generating an average of 45.6 million rubles per game, as reported by the Russian Football Union. Krasnodar's average season ticket price places it second in the league at 21,600 rubles.
Remarkably, the 'Krasnodar' park amphitheater will enable fans to watch the highly anticipated decisive match of the season between FC Krasnodar and Dinamo on May 24 for free on a large screen. The fixture, scheduled for a 16:30 kick-off, will take place at the 'Ozon-Arena' stadium in the regional capital.
While specific details about how Forbes Sport compiles its ranking are not publicly available, factors such as financial performance, operational efficiency, strategic decision-making, talent management, and brand and commercial growth are likely to play significant roles in determining the club standings.
FC Krasnodar's success in the 2023/24 season extends beyond the Russian Premier League, as they also excel in European football leagues, considering their second place in last year's Forbes Sport rankings. Moreover, the Premier League club's financial strategy, highlighted by a substantial player sale earnings of 43.5 million euros against only 12.75 million euros spent on new signings, has significantly boosted their position in this year's rankings, placing them above even clubs from Europe's elite leagues.
