Kim Kardashian's latest face mask for jaw sculpting draws comparisons to medieval torture devices, with users expressing astonishment and disbelief, stating "What in the Hannibal is this?"
Kim Kardashian's latest beauty product, the Skims Seamless Sculpt Face Wrap, has created a stir online. Marketed as a face shapewear offering "strong, targeted compression" and "collagen yarns for ultra-soft jaw support," the wrap aims to sculpt and lift the jawline and facial structure, especially when worn overnight.
The Face Wrap, made primarily of polyamide and elastane fabric infused with collagen yarns, resembles post-surgical compression bandages used after facelifts but is intended as a consumer beauty product rather than a medical device. While it may provide gentle compression and a temporary "chiselled" feeling, dermatologists and plastic surgeons note there is no scientific evidence that a fabric wrap alone can reshape or sculpt the face permanently or significantly.
The Face Wrap is part of the popular TikTok trend for "morning face slimming" or "facial wrapping," which also lacks clinical backing. User reactions are mixed, with some appreciating the product’s comfort or post-op-like feel, but many critics on social media point out that if such wraps worked so well, surgical facelifts would be unnecessary.
Some users have expressed that the Face Wrap is not empowering for women, but rather trying to profit from insecurities. One Reddit user commented that Kim Kardashian's brand Skims is always at the forefront of identifying new things for women to be insecure about and profiting off them. Another user shared that they have a disorder that could benefit from something like the Face Wrap.
Despite the skepticism, the Face Wrap was quickly sold out online after its release, showing high consumer interest. Dr. Akash Chandawarkar, a board-certified plastic surgeon based in Tampa, Florida, noted that the Skims Face Wrap is "perfect for after facelift, necklift or submental lipo." However, he emphasised that the wrap should not be used as a substitute for surgical procedures.
The goal of the "morning shed" trend is to wake up the next day appearing more refreshed than the day before. The Face Wrap, with its velcro closures at the top and nape of the neck, offers jaw support and is marketed as a "must-have addition to your nightly routine." However, experts recommend managing expectations and understanding it as a non-medical beauty accessory rather than an alternative to cosmetic procedures.
As the debate continues, it's clear that the Skims Seamless Sculpt Face Wrap is effective primarily as a fashionable, comfortable compression wrap that may offer a mild temporary feeling of jaw support but does not have clinically proven effects for facial reshaping or lifting.
The Skims Seamless Sculpt Face Wrap, marketed as a beauty product, has sparked discussions within pop-culture, business, and entertainment, particularly on social media. Despite mixed user reactions, the Face Wrap, primarily made of polyamide and elastane fabric, has proven popular, selling out quickly online. However, experts caution against viewing it as a permanent facial reshaping solution, emphasizing its role as a fashionable and comfortable accessory.
