KiiiKiii Shines as Seoul’s ‘Morning Yellow’ Brand Ambassadors for 2025
K-pop group KiiiKiii has been named the official promotional ambassador for Seoul Color, a city-wide visual identity initiative. The Seoul Metropolitan Government selected the five-member act to represent this year’s designated hue, 'Morning Yellow'. Their role will involve promoting the color and related projects both in South Korea and abroad.
This appointment marks the first time a music group has taken on the ambassador role for the annual campaign. KiiiKiii, who debuted in March 2025, has quickly become a sought-after name in brand partnerships across beauty, fashion, and finance.
Seoul Color is an annual programme that assigns a specific shade as the city’s visual identity for public and private promotions. For 2025, 'Morning Yellow' was chosen to reflect the calm and energy of sunrise. The color will feature in campaigns, events, and collaborations throughout the year.
KiiiKiii will create content to showcase 'Morning Yellow' and Seoul Light, another related initiative. Their activities will span domestic and international platforms, aiming to raise awareness of the city’s branding efforts. The group’s growing influence—bolstered by 13 awards in their debut year, including the Rookie Female Idol prize at the 2025 Brand Customer Loyalty Awards—positions them as a strong fit for the role. The announcement comes ahead of the group’s second EP, Delulu Pack, set for release this Monday. The record includes the track '404 (New Era)', following their well-received debut single 'I Do Me'. Members Leesol, Sui, Jiyu, Haum, and Kya have already built a reputation as versatile brand representatives, working with companies in beauty, dining, and financial services.
As ambassadors, KiiiKiii will bring 'Morning Yellow' to wider audiences through their content and public appearances. The partnership highlights Seoul’s push to blend cultural promotion with visual branding. Their upcoming EP release and ongoing brand work will likely further amplify the campaign’s reach.
