Kia Tops the Latest List of Most Frequently Aired Non-Luxury Car Television Commercials
In the week of July 7-13, 2025, iSpot's data reveals that Kia's advertisement for the 2026 Sportage X-Pro was the top-performing auto TV commercial, amassing an impressive 204.8 million national TV ad impressions.
The commercial, which aired predominantly during primetime, showcased strong brand recall with an 85% brand match, surpassing the typical automaker norm of 79%. This high brand match indicates that viewers were able to recall the brand and the specific model being advertised.
Subaru followed closely behind, securing the second and third-place spots in the ranking with a combined total of 214.3 million national TV ad impressions. The brand's success can be attributed to its widespread reach across various programming.
Among the programs, Kia's ad received the most reach from "House Hunters" (5.5% of total impressions), followed by MLB games (4.1%) and "Celebrity Family Feud" (3%). Interestingly, three of the top auto commercials, aside from Subaru’s, also gained significant reach from MLB games, underscoring the importance of sports broadcasts for auto ad exposure during that week.
Subaru's commercials, which included a cute dog family and a focus on awards received from Consumer Reports, accounted for the majority of the brand's impressions during the primetime hours. The second Subaru ad, in particular, performed exceptionally well, securing a spot in the 100th percentile for attention, likeability, and watchability.
Meanwhile, Hyundai's advertisement for the Therapist model garnered 76,805,624 TV ad impressions, while Jeep's advertisement for the Jurassic Rated model delivered 83,331,827 impressions. The Attention Index for both Hyundai's and Jeep's ads was 101 and 100 respectively, indicating that these ads held viewer attention at par or slightly above the average for all ads during that week.
It is worth noting that the estimated national TV ad spend for Kia's ad was $254,242, while Jeep's ad had an estimated spend of $705,927. These figures suggest that while Kia's ad had fewer impressions than Jeep's, it was more cost-effective in terms of ad spend per impression.
In conclusion, Kia's Sportage X-Pro commercial led in impressions for a single spot with strong primetime presence and brand recall, Subaru led in total impressions across multiple spots primarily via morning news, and major reach for auto ads was found on House Hunters, MLB games, and Celebrity Family Feud programming for July 7-13, 2025.
[1] Data provided by iSpot, a leading provider of TV ad measurement. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.
Sports advertisements played a significant role during the week of July 7-13, 2025, as three of the top auto commercials, aside from Subaru’s, gained substantial reach from MLB games, underscoring the importance of sports broadcasts for auto ad exposure.
During primetime hours, Kia's commercial for the Sportage X-Pro, which showcased strong brand recall, aired primarily and led in impressions for a single spot.
