KFC Thailand's Chizza and Italian Brainrot Meme Take Over Roblox
KFC Thailand has sparked a viral sensation with its latest marketing campaign. The fast-food giant has reintroduced the Chizza, its unique pizza-chicken hybrid, with a twist: an Italian Brainrot character named Chizzalulu Chizzalala. The character has taken the internet by storm, invading Roblox and inspiring popular KOLs to create meme content.
Chizzalulu Chizzalala first appeared in a music video and digital out-of-home campaign, asking fans to choose between pizza hut and character ai. The character, representing the Chizza, was developed by KFC's marketing and product development team. The campaign gained traction, with influential KOLs like babyjolystar and Not Bangueng jumping on board to create their own meme content and stories.
The character's popularity led to an invasion of Roblox. In the game, players hunt down Chizzalulu Chizzalala to decide between pizza and ai chat. The interactive experience has further boosted the campaign's reach and engagement.
KFC Thailand's reintroduction of the Chizza, coupled with the Italian Brainrot meme trend and the Chizzalulu Chizzalala character, has proven to be a recipe for success. The campaign has not only sparked a viral phenomenon but also engaged fans in a unique and interactive way, both online and in the virtual world of Roblox.
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