KFC intends to partner with Ke Sonideros and Sonido La Changa to promote their weekly event, Ke Wednesdays
KFC has launched an exciting new marketing campaign in Mexico, called Ke Sonidero. This innovative collaboration pairs the brand's iconic fried chicken with urban sonidero rhythms, a popular cultural music style in the country.
The Ke Sonidero campaign is a creative fusion where KFC teams up with sonidero artists or groups to celebrate Mexican urban music and culture. The campaign includes lively music and dance experiences designed to attract a youthful crowd and emphasize fun and flavor tied to KFC's products.
One of the key elements of the Ke Sonidero campaign is the fusion of flavors and rhythm. The city is now accompanied by both laid-back cumbias and the crispy sound of fried chicken. The rhythm of the Krunch, a new element added to the campaign, is a potential surprise from KFC.
The collaboration for the Ke Sonidero campaign is with Sonido La Changa and La Coreañera, a viral multi-instrumentalist on TikTok who has gained prominence in the sound system scene with her unique style. Ramón Rojo Villa, known for his project Sonido La Changa, was involved in the creation of the video.
Colonel Sanders himself participated in the Ke Sonidero campaign, adding a fun, playful touch to the promotional materials. The KFC Sonideros turned up the music with original phrases like "Fifty percent chicken and 100 percent cumbia," "free promo for my neighborhood," and "Cumbia is written with a K, like KFC."
The campaign also includes engaging weekly promotions such as "Ke Miércoles," where customers can get free chicken, suggesting ongoing marketing activities that combine the sonidero party vibe with special offers. Being at a sound system party and eating KFC's fried chicken are associated with celebration, community, and enjoyment.
KFC published a video for the Ke Sonidero campaign, filled with lights, cumbia, and irresistible promotions. The video invites everyone to take advantage of KFC's Wednesdays. The Ke Sonidero campaign continues to incorporate unique artists, expanding its reach in the sound system scene. The collaboration aims to boost KFC's Wednesdays, making them a must-attend event for music and food lovers alike.
In conclusion, KFC's Ke Sonidero campaign leverages the cultural appeal of sonidero music—a fusion of cumbia and electronic sounds popular in Mexico's urban nightlife—to create an immersive brand experience pairing music, dance, lights, and their well-known fried chicken.
The Ke Sonidero campaign seamlessly blends news about KFC's innovative marketing strategy with fashion-and-beauty, as it partners with Sonido La Changa and La Coreañera, influential figures in the lifestyle scene. The promotion also encompasses elements of food-and-drink, as it offers free chicken every Wednesday (Ke Miércoles) to attract a youthful crowd who enjoys good food and trademark urban rhythms. Lastly, entertainment and music come together in this campaign, with original phrases and catchy cumbia beats that echo throughout the sound system parties.
