Kellogg's Introduces Vinyl Records: Snap, Crackle, and Pop in Sound Form!
Kellogg's and the Music Industry: A Sweet Symphony of Innovation
In the mid-1950s, a surprising new player entered the music scene - Kellogg's, the well-known food production company. Over the next few decades, Kellogg's would release over 100 music products, many of which were children's storybooks.
The company's foray into the music world began with an LP storybook of 'Huckleberry Hound' in 1959. As the years passed, Kellogg's music releases evolved, becoming more ambitious and diverse. In the late 80s and 90s, they focused on unique music releases instead of simply putting their logo on already established works.
One of Kellogg's most ambitious crossover releases was the collaboration with Michael Jackson and the Jacksons. In 1985, they re-released the album 'Victory' as 'For the Taste of Victory' by 'Kellogg's And The Jacksons'. This limited edition release featured alternative artwork and was limited to 5000 copies.
As music formats evolved, Kellogg's began focusing more on CD releases in the nineties due to the decline in vinyl sales. However, they didn't shy away from experimenting with innovative ideas. In 1984, they released five promotional seven-inch records with unique label branding. A decade later, they took innovation to a new level by creating the world's first playable, edible record. This record, made out of Frosted Chocolate Flakes, was promoted to celebrate the band PRETTYMUCH's single 'Hello' in 2018. The edible record could be played and then eaten after setting in the freezer.
Throughout the 80s and 90s, Kellogg's collaborated with famous names like Abba, Shakin' Stevens, Bonnie Tyler, and Wham! for limited-run editions of albums. They also produced a seven-inch flexi-disc release of 'Thunderbirds Are Go!' from the hit 60s TV show in 1991.
However, the record industry is booming again, but it remains uncertain if Kellogg's will ever return to the music scene. Their last documented release as a label came in 2008 with the promotional CD titled 'Cantando Las Mañanitas En Familia', only released in Mexico.
While Kellogg's music releases are a fascinating part of music history, there is no direct connection found between Craig Braun, the pioneering graphic designer known for revolutionizing album cover design, and Kellogg’s music releases specifically. Braun's contributions were primarily noted in the field of mainstream music artist album art rather than commercial or cereal brand-related music projects.
References:
[1] Braun, C. (n.d.). Craig Braun - Designer. Retrieved from https://www.craigbraundesign.com/
[3] The Art of Rock: Craig Braun. (2014, August 14). Retrieved from https://www.washingtonpost.com/entertainment/music/the-art-of-rock-craig-braun/2014/08/14/fc945814-38f7-11e4-a744-4863b62b7f57_story.html
As Kellogg's music releases became more diverse in the late 80s and 90s, they ventured into entertainment, collaborating with famous artists like Abba, Shakin' Stevens, Bonnie Tyler, and Wham! for limited-edition album releases.
Innovation continued to be a key aspect of Kellogg's music strategy in the 90s, as they showcased with the world's first playable, edible record made out of Frosted Chocolate Flakes in 2018. This unique food-and-drink and entertainment crossover celebrated the band PRETTYMUCH's single 'Hello'.
