Kate Moss adopts self-styled appearance for her self-portrait marketing venture
Self-Portrait, the London-based fashion brand known for its signature lacework, tailoring, and unique fabrics, has recently unveiled a captivating campaign featuring iconic model Kate Moss. The campaign, titled "Portraits of Kate," embodies the brand's commitment to authentic, modern occasion wear, capturing the essence of everyday glamour and real-life style.
Founded by Han Chong in 2013, Self-Portrait has built a reputation for creating modern, accessible occasion wear that resonates with a wide demographic. Celebrities like Gigi Hadid and Zendaya, as well as the Princess of Wales, have been seen sporting Self-Portrait's designs. Kate Moss, who is one of the original women of Self-Portrait and wears the brand in her daily life, returns for this second collaboration.
The campaign philosophy is about authenticity and everyday realism, with Moss being captured in her natural style without characters or personas. The campaign was shot by photographer Johnny Dufort on the streets of London, specifically in neighbourhoods familiar to Moss such as Marylebone, Mayfair, Soho, and Fitzrovia. The candid, paparazzi-style images, captured in natural light, emphasise spontaneity and personal style.
Moss styled herself for the shoot, selecting looks from an extensive wardrobe, wearing them as she would in her own routine. This autonomy in styling reflects the campaign’s ethos of natural, everyday glamour. The creative direction was by Simmonds Ltd, with notable contributions from hair stylist Laurent Phillipon, makeup artist Tom Pecheaux, and manicurist Lauren Michele Piires.
Uniquely, the campaign visuals were displayed in the windows of independent newsagents around London and on newsstands in New York’s Lower East Side, turning public spaces into impromptu galleries to reflect the campaign’s street-level authenticity.
Every look from the campaign is now available for purchase on Self-Portrait’s official website, in the brand's flagship stores, and through selected retailers globally. The collection, inspired by Moss's natural style and the urban settings of the campaign, offers consumers access to the modern, wearable occasion wear that the brand champions.
In summary, Self-Portrait’s recent campaign with Kate Moss embodies the brand’s commitment to authentic, modern occasion wear through natural styling, candid urban settings, and the celebration of a real woman’s life and style, making the collection both inspiring and accessible today.
Celebrities like Kate Moss, a longtime supporter of Self-Portrait, have been captivated by the brand's fashion-and-beauty offerings, which embody everyday lifestyle choices with a touch of glamour and authenticity. The entertainment industry often showcases Self-Portrait's collections, demonstrating the brand's influence in both modern fashion trends and real-life style icons.
