Karol G set to deliver a live performance during halftime for YouTube's inaugural NFL broadcast exclusively streamed online
The NFL's 2025 São Paulo game is shaping up to be a momentous occasion, with the highly anticipated Week 1 matchup between the reigning AFC champion Kansas City Chiefs and the Los Angeles Chargers set to take centre stage. But the event promises to offer more than just a thrilling game of football.
YouTube, in partnership with the NFL, is set to broadcast the game exclusively, marking a significant step in the future of live sports and entertainment. This partnership is a testament to a shared vision, a statement that the world of live sports and entertainment is global and connected.
Leading the halftime show is none other than the Grammy-winning Colombian singer, Karol G. Known for her Latin music influence and nearly 30 billion YouTube views, Karol G will headline the show during YouTube's first exclusive NFL live broadcast. Her performance is expected to be a highlight of the event, reflecting the NFL's commitment to honouring the sounds of Latin America.
Joining Karol G will be Brazilian artist Ana Castela and Grammy-nominated composer and jazz saxophonist Kamasi Washington. Ana Castela will sing the Brazilian national anthem, "Hino Nacional Brasileiro," while Kamasi Washington will perform the United States national anthem. Their culturally significant performances around the anthems will add depth and diversity to the halftime show.
In addition to these talents, YouTube's NFL broadcast will feature additional talent, including YouTube creators. The pre-game show will start at 7 p.m. ET, with the game set to kick off at 8 p.m. ET.
Tim Tubito, senior director of global game presentation and entertainment at the NFL, commented on the event, saying, "We're thrilled to partner with YouTube for this historic broadcast. The 2025 São Paulo game will deliver a performance unlike any other on YouTube, and we can't wait for fans around the world to tune in."
Angela Courtin, VP of connected TV and creative studio marketing at YouTube, also made a statement about the partnership with the NFL, saying, "We're excited to bring the NFL to YouTube for the first time. This partnership is about more than just a game; it's about connecting fans worldwide and offering them a unique and engaging experience."
The 2025 São Paulo game will take place on Sept. 5 at Corinthians Arena in São Paulo, Brazil. With its star-studded lineup and global reach, this event is set to be a landmark moment in the world of sports and entertainment. Don't miss it!
The partnership between YouTube and the NFL promises to expand the horizons of live sports and entertainment, with a star-studded halftime show featuring Grammy-winning Colombian singer Karol G, Brazilian artist Ana Castela, and Grammy-nominated composer Kamasi Washington. This event will not only offer a thrilling game of football but will also celebrate the sounds of Latin America and honor the diversity of the world through music.
