FC Bayern's Kane Jerseys Scores a Hat-trick: 100,000 Sales in Sight
Harry Kane, FC Bayern Munich's new signing, is taking the sales chart by storm. The England national team captain's jersey has been a massive hit for the German record champions, with potential sales of over 100,000 units. This would make Kane the first player in FC Bayern's history to reach such a milestone in one season.
CEO Jan-Christian Dreesen was thrilled with the reception, dubbing Kane a "sports star and gentleman" who would add to FC Bayern's legacy. The weekend of Kane's signing saw staggering sales of around 20,000 jerseys.
While the transfer of Kane was a significant investment, Dreesen admitted it was "well worth it." However, he clarified that "100 million transfers are not the new order of the day." Kane's exceptional form, with 17 goals in eleven games, broke records. FC Bayern expects Kane to shatter the sales record of one jersey sold in a season before Christmas, nearing the 100,000 mark.
In the 2022-23 financial year, merchandising income reached €110.2 million. The earnings from Kane's jerseys, however, will be recognized in the 2023-24 season.
Currently, Kane is with England's national team, where he scored his eighth goal in the European Championship qualifiers. His tally places him just behind Cristiano Ronaldo and Romelu Lukaku in the goal scorers' chart.
Other Bundesliga clubs may harbor jealous emotions at Kane's success, as his jersey continues to break records with over 20,000 sales on the day of his signing and anticipation of over 100,000 sales by season's end. Kane is poised to become the first professional at FC Bayern to reach such a sum in a single season.
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Insights to Enrich the Article:
- Market Demand: Kane's impressive performance and marketing appeal contributed to the high demand for his jersey.
- Growing popularity: In the subsequent 2023-24 season, Kane's popularity and jersey sales continued to soar, hinting at the potential for even more sales in the 2022-23 season.
- Comparative Performance: While it could not be confirmed, based on Kane's form and the popularity of his jersey, it's plausible to assume a substantial number of jerseys would have been sold, exceeding expectations for the 2022-23 season.
