K-pop superstars Blackpink team up with fanatics and Complex NY for an unprecedented K-pop collaborative retail venture, titled 'In Your Area.'
BLACKPINK x Fanatics x Complex Pop-Up Celebrates U.S. DEADLINE Tour
In a unique cultural collaboration, BLACKPINK, Fanatics, and Complex have joined forces to create a sports-themed pop-up event, marking the kickoff of BLACKPINK's U.S. DEADLINE tour. The exclusive event, dubbed the "BLACKPINK IN YOUR AREA" League Collection, merges BLACKPINK's distinctive K-pop style with iconic MLB and NBA team apparel, produced by Mitchell & Ness.
The pop-up, held at Complex NY (620 Broadway) from July 25 to July 27, 2025, offers fans a chance to shop exclusive jerseys, hoodies, tees, and hats, featuring collaborative pieces with hometown sports teams from key U.S. cities, such as the Los Angeles Lakers and Dodgers, Chicago Bulls, Cubs, White Sox, and New York Knicks, and Mets.
This immersive experience, designed to celebrate BLACKPINK's comeback, is more than just a merchandise event. It serves as a way to connect fans more deeply with the group, tying the exclusive merchandise to tour cities and local sports heritage.
BLACKPINK, consisting of members Jisoo, Jennie, Rose, and Lisa, has broken barriers in the K-Pop industry, becoming the first female K-Pop group to top the Billboard 200 and headline and perform at Coachella. The pop-up, in honor of the DEADLINE tour, is a testament to BLACKPINK's influence extending beyond music into lifestyle and fashion.
Fans, like Gabi Tran, have expressed appreciation for BLACKPINK's representation of Asian culture and girl power. Alexe Alvarado, a fan from Austin, Texas, visited the Fanatics and Complex Pop-up before seeing BLACKPINK perform at Citi Field during the DEADLINE World Tour, which took place on July 26 and July 27. Alvarado found the collaboration between BLACKPINK and sports teams to be particularly cool, given her love for sports.
Gabi Tran, another fan, expressed excitement about the collaboration between BLACKPINK and the Knicks, especially given the Knicks' recent successful season.
Exclusive items from the Fanatics x Complex pop-up can be purchased online at Complex.com, Fanatics.com, the Fanatics App, MitchellandNess.com, MLBShop.com, and Store.NBA.com. The pop-up in New York City is just one stop on the tour, with the event also hosted in Los Angeles (Complex LA, 433 N Fairfax Ave) from July 11 to July 13, 2025, coinciding with BLACKPINK's Sofi Stadium shows.
This sports-themed shop offers fans unique crossover merchandise linking BLACKPINK's style with major U.S. sports icons, creating an unforgettable experience for fans as the group embarks on their U.S. tour.
- The collaboration between BLACKPINK, Fanatics, and Complex, seen through the "BLACKPINK IN YOUR AREA" League Collection, blends K-pop fashion-and-beauty with sports-themed entertainment, showcasing their influence extending beyond music into various aspects of lifestyle.
- The immersive pop-up event, held in New York City and Los Angeles, offers fans a chance to experience an unforgettable entertainment encounter that marries music with sports, where they can shop exclusive memorabilia from their favorite teams and BLACKPINK, merging their lifestyle with iconic fashion-and-beauty trends.
