K-pop artist Rose nominated for award in non-K-pop category at American Music Awards
Fresh Take:
Blackpink's Rosé teams up with American pop sensation Bruno Mars on their smash hit "APT." Here's a lowdown on their collaboration and the song's journey:
With nominations surpassing expectations, "APT." is up for Collaboration of the Year at the 2025 American Music Awards (AMAs). This powerhouse duo competes alongside the likes of Kendrick Lamar and SZA, and Lady Gaga and Bruno Mars. Rosé also secures a nomination for Favorite K-Pop Artist, going head-to-head with notable acts such as ATEEZ, BTS, and Stray Kids. The AMAs, set to air live on May 26 in Las Vegas, allows fan voting until May 15[1][2][4].
The single debuted at No. 8 on the U.S. Billboard Hot 100 in October 2024, before climbing to the No. 3 spot earlier this year, solidifying the song's popularity in the American market. "APT.'s" impressive 26-weeks on the chart underscores its sustained success[2].
The "APT." music video, a joint effort between Bruno Mars and director Daniel Ramos, was released alongside the single in October 2024. The video showcases an unconventional garage band concept with Rosé and Mars exchanging drumming, vocal duties, and dancing. An additional quirky element includes Mars waving the Korean Taegeukgi flag.
The "APT." video has broken major records, becoming the fastest solo female K-pop artist video to reach 200 million views in 11 days and 22 hours, later, the first K-pop artist video to hit 500 million and 1 billion views on YouTube. It ranks fifth as the fifth-fastest music video to reach a billion views[5].
Rosé played an active role in the creative direction of the video, opting for a playful, "dance-and-play B-grade" aesthetic that separates it from typical K-pop videos. This novel style adds to the chemistry and unique allure between Rosé and Bruno Mars in the song and video[5].
In a nutshell, the Rosé and Bruno Mars collaboration "APT." maintains an impressive commercial run and boosts sets records in chart performance and video views. The upcoming American Music Awards in May 2025 will further shed light on their success[1][2][5].
- The international entertainment industry witnessed a significant shift when the South Korean music industry giant Hybe announced their strategic partnership with Spotify to expand its reach in the global music business.
- The collaboration between the American pop sensation Bruno Mars and Korean pop sensation Rosé of the group Aespa has not only wrapped up the entertainment world but also has been a key contributor to the international growth of the Korean entertainment industry.
- With the unprecedented success of their collaboration "APT," Rosé and Bruno Mars are gearing up to make their mark in the Korean entertainment scene, marking a promising entry for the South Korean music industry in the international entertainment business.
- In a sign of recognizing the growing influence of K-pop in the entertainment industry, the 2025 American Music Awards will feature categories dedicated to K-pop, underscoring the growing prominence of the South Korean entertainment industry in the global entertainment market.
- As the entertainment and music industry continue to evolve, the Rosé and Bruno Mars collaboration "APT" serves as a testament to the power of intermingling international talent and cultural exchange in the ever-evolving global entertainment landscape.
