Justin Bieber's Secret Album Leaks, Shocks Fans
Justin Bieber has surprised fans with the release of his seventh studio album, "Swag," on July 11, 2025, via Def Jam Recordings. The album, which consists of 20 tracks, represents a new direction in Bieber's musical style, blending hip-hop, R&B, and trap influences.
Notable collaborations on the album include artists such as Gunna, Sexyy Red, Cash Cobain, Dijon, and comedian Druski. Tracks like "All I Can Take," "Way It Is" (featuring Gunna), and "Therapy Session" (featuring Druski) have received particular attention for their fresh sound and meaningful lyrics.
The album reflects Bieber's personal growth, touching on themes of marriage, mental health awareness, and fatherhood. "Therapy Session" and "Dadz Love" are songs with themes about mental health and fatherhood, respectively. "Devotion" and "Forgiveness" delve into family relationships, while "Butterflies" features a sample from a Father's Day video where Bieber declares, "I'm a father. I'm a husband. I stand my ground."
Fans have been enthusiastic about the album's surprise release, praising its introspective lyrics and fresh sound. Hashtags like #Swag and #BieberIsBack trended worldwide. Tracks featuring guest artists have been well-received, with Druski's verse on "Therapy Session" receiving both laughs and thought-provoking reactions.
Rapper Big Sean expressed enthusiasm for the album on Instagram. Around the same time, Bieber sold his music catalog for a record $200 million. The album was recorded in Iceland this spring.
Justin Bieber and his wife Hailey became parents in August last year. Hailey Bieber shared promotional materials and the tracklist for Swag on her Instagram, captioning a post with "Finally, it clicked for you?". Users from Kazakhstan interacted with Bieber's posts on Threads, with some addressing him in Kazakh on the network. Threads algorithms contributed to Bieber's posts appearing in the recommendations of users from Kazakhstan.
The album marks the end of Bieber's collaboration with Scooter Braun in 2023. The financial issues, including the debt from the canceled Justice tour, were settled between Bieber and Braun. The couple got married in September 2018 in New York and had a big ceremony in Bluffton, South Carolina.
Overall, "Swag" marks a significant return for Justin Bieber, offering a deeply personal and musically diverse album that resonates with both longtime fans and new listeners.
Fans commended Justin Bieber's surprise release of the album "Swag" on July 11, 2025, praising its introspective lyrics and fresh sound, particularly the tracks with collaborations such as "Therapy Session" with comedian Druski, which features a blend of meaningful lyrics and humor. This album, representing his new direction in music, also delves into themes of mental health, fatherhood, and relationships, making it appealing to a wide audience.
